Brand Licensing Europe 2026 will take place from 6-8 October 2026 at ExCeL London. It is a major European trade event focused on brand licensing, IP collaborations and brand extension, bringing together brand owners, licensees, manufacturers, retailers and commercial decision makers for deal-making, networking and new product development opportunities.

The event is Europe's leading event for licensing and brand extension and is described as the only pan-European event dedicated to the sector. Its exhibitor-facing messaging highlights international reach, with retailers and manufacturers from 90+ countries and access to 12,000+ decision makers, making it a strong platform for companies seeking licensing partnerships, category expansion and cross-brand collaboration.

Character & Entertainment

Covering licensing for film, TV, animation, gaming, and digital content. Features major studios (Paramount, Warner Bros., Universal, Netflix), BBC Studios (Bluey, Doctor Who), and video game brands (Pokémon, Street Fighter) .

Brands & Lifestyle

Showcasing corporate brands, fashion, art, museums, heritage, food & beverage, publishing, and charities. Includes V&A, Moulin Rouge, Guinness, Penguin Random House, and Save the Children among others.

Sports

Focused on football clubs (Real Madrid, Arsenal, Galatasaray), Formula 1, Tour de France, Rugby World Cup, and motorsports licensing and merchandise opportunities.

Discovery & Design

Featuring emerging IPs, independent creators, art & design studios, and startups – the hub for discovering new and innovative brands.

Overview

Introduction

- 2025年展会数据 -

268

Exhibitors (家)

11,000

Visitors (人)

Product Zones

Gallery

Organizer

Informa PLC is a leading global B2B information services group and exhibitions organizer. Listed on the London Stock Exchange, its operations span worldwide. Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. We provide marketplace participants around the globe with opportunities to engage, experience and do business through face-to-face exhibitions, targeted digital services and actionable data solutions. We connect buyers and sellers across more than a dozen global verticals, including Boating, Pharmaceuticals, Food, Fashion, and Infrastructure. As the world's leading market-making company, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year.

The information contained herein is derived from publicly disclosed sources provided by the organizer. Independent verification is advised.