Life Instyle Melbourne is a curated retail trade event in Melbourne for premium lifestyle brands, design-led products and creative makers.

The show brings together retailers, buyers, interior designers, stylists, agents and media to discover and source products across lifestyle, homewares, fashion, beauty, wellness, kids products and more.

Its programme includes the brand directory, Look Book, Kids Instyle, Homewares, Fashion, Retail Therapy and co-located access with Reed Gift Fairs, giving trade visitors a broader sourcing experience during the event period.

Kids ProductsKids Brands

A section for kids products and related lifestyle brands, helping trade buyers discover curated brands and products for children's retail categories.

HomewaresHome Decor

Focuses on homewares and interior lifestyle products for retailers and buyers sourcing high-quality, design-led home categories.

Fashion ProductsFashion Brands

Showcases fashion-related brands and products, supporting retailers, stylists and buyers in discovering brands and expanding their assortments.

Emerging DesignStart-up Brands

Provides emerging design brands with an entry point into the wholesale market, suited to smaller products and early-stage businesses.

Invitation-only AreaThemed Presentation

An invitation-only area at the front of the show, using custom walls, signage and paint to create a themed presentation and stronger brand experience.

Emerging BrandsSmall-format Stand

A support programme for emerging designers and small businesses, offering a smaller stand format and exposure to help brands join Life Instyle for the first time.