Marca by BolognaFiere 2027 will be held on 13-14 January 2027 at the BolognaFiere Exhibition Center in Bologna, Italy. Organised by BolognaFiere in partnership with ADM, it is positioned as Italy's dedicated trade show for the private label ecosystem.

The event spans food, non-food, fresh products, packaging, logistics, and retail services, bringing together manufacturers, retailer brands, buyers, category managers, and upstream solution providers. The official site structures the show around Food, Non food, Marca Fresh, Marca Tech, and Marca Trend, while the product-sections page shows a broad mix of FMCG and support-service categories.

An International Buyers Preview is scheduled for the afternoon of 12 January 2027, enabling pre-arranged B2B meetings through the official B2Match platform. The official 2026 post-event release reports 25,070 professional visitors, 1,540 exhibiting companies, and more than 300 strategic buyers from 30 foreign countries, underlining the show's importance in the Italian and European private label market.