IBC (International Broadcasting Convention) is the world's leading broadcasting media and technology exhibition, bringing together professionals from more than 170 countries. The exhibition focuses on the innovation and development of media, broadcasting and technology industries, covering broadcasting technology, media production, entertainment technology, digital transformation and other fields. In 2025, the Future Tech Hub exhibition area will be added to display the next generation of media technology. At the same time as the exhibition, an IBC conference was held to discuss cutting-edge topics such as platform growth strategy, live broadcast experience, advertising mode and content discovery.

Manage & Store

This segment focuses on Media Asset Management (MAM) systems, supply chain management, transcoding, and subtitling software. It also encompasses various storage solutions, including cloud storage, SAN/NAS, LTO archiving, video servers, and metadata aggregation for efficient content cataloging and retrieval.

Create & Produce

This category covers the entire content creation workflow, from acquisition to post-production. It includes professional cameras, lenses, lighting, microphones, and audio mixing consoles, as well as editing software, grading monitors, virtual studios, and remote production tools.

Publish, Deliver & Connect

These products and services support the delivery of content across multiple platforms. This includes playout systems, OTT platforms, IPTV headends, and terrestrial, satellite, and cable transmission encoders. It also covers IP and SDI infrastructure, routers, switches, and connectivity services like fiber, 5G, satellite, and microwave links.

Consume & Interact

This area showcases the devices and interfaces through which audiences consume content, including televisions, set-top boxes, remote controls, and mobile applications. It also highlights User Experience (UX) and User Interface (UI) design, as well as app development for multi-platform delivery.

Monetise & Analytics

This category is dedicated to revenue generation and business intelligence, featuring programmatic advertising, ad traffic systems, subscription management platforms, and royalty management. It also includes data analytics, e-commerce integration, and personalized content recommendation technologies.

Future Tech

This zone is a hub for breakthrough innovations shaping the future of media, including Artificial Intelligence (AI) for content creation and automation, cloud-native workflows, private 5G networks, immersive experiences (VR/AR/MR), and content authenticity/provenance technologies (e.g., C2PA). It also features start-ups and collaborative innovation projects.