CBB is an international trade fair for the beer, beverage and liquid food industries, covering the full value chain from raw materials and processing technology to filling, packaging, automation and supporting systems, and it has grown into one of Asia's key flagship events for the sector.

The 2026 edition at Shanghai New International Expo Centre will highlight processing technology for alcoholic and non-alcoholic drinks, filling and packaging solutions, process control and IT systems, parts and components, packaging materials, as well as raw materials and additives, while linking equipment suppliers, brand owners and industry service providers.