GreenTech Amsterdam traces its roots to the renowned Horti Fair, first established in 1962. After two successful editions under the GreenTech brand, Amsterdam RAI decided to continue building on this legacy, transforming the event into the world’s premier horticulture technology exhibition. Today, GreenTech stands as the definitive global platform where industry professionals—from growers and breeders to technology providers and researchers—come together to connect, share knowledge, and do business.

The 2026 edition will take place from June 9 to 11 at the RAI Amsterdam Convention Centre, featuring over 545 exhibitors from around the world. The exhibition spans 36,000 square meters and is organized into four dedicated theme worlds—Products, Technology, Retail, and Genetics—ensuring a complete overview of the horticulture value chain. Key focus areas include water management, energy solutions, robotics and AI in greenhouses, precision horticulture, vertical farming, climate control, and medicinal cannabis cultivation.

GreenTech Amsterdam attracts approximately 21,800 professional visitors from more than 120 countries, with the largest delegations coming from the Netherlands, Germany, the United Kingdom, South Korea, and Canada. The event features an extensive knowledge program with over 80 sessions across six stages, including the dedicated Medicinal Plants Stage, which addresses the rapidly growing European cannabis cultivation sector. Special features such as Power Day—focusing on AI and data-driven horticulture—and the Deep Dive Stage for intimate Q&A sessions, provide attendees with unparalleled opportunities for networking and learning.

As the global hub for horticulture technology, GreenTech Amsterdam continues to set the agenda for the industry’s future. With the growing demand for sustainable, efficient, and technology-driven agricultural solutions, the event serves as a critical platform for innovation, business development, and cross-border collaboration. As Margriet Looije, CEO of Looye Kwekers, noted, “At GreenTech Amsterdam, connection and innovation come together to drive change—empowering us to take bold steps forward in an industry that feeds the world”.