Fruit Attraction 2026 will take place from October 6 to 8, 2026 at IFEMA MADRID in Madrid, serving as an international trade fair for the global fruit and vegetable sector. It brings together growers, exporters, importers, retailers, distributors, buyers, and service providers at a key moment for campaign planning, sourcing, and market expansion.

The event is structured around four official areas: Fresh Produce, Auxiliary Industry, Innova & Tech, and Fresh Food Logistics. Its scope spans fresh fruits and vegetables, herbs and spices, nuts, processed produce, packaging, transport, preservation, temperature-controlled logistics, automation, digitalisation, biotechnology, and precision-agriculture related solutions across the value chain.

Fruit Attraction also combines exhibition business with conferences, innovation initiatives, and Liveconnect networking tools. The 2025 edition recorded 121,137 trade visitors and 2,485 exhibitors, with exhibitors from 64 countries and visitors from 152 countries, reinforcing its role as one of the sector's major international trading and sourcing platforms.

Fresh FruitsFresh VegetablesNuts

This area focuses on the global trading of fresh produce, covering fruits, vegetables, herbs and spices, fourth and fifth range products, nuts, and processed produce such as frozen, preserved, concentrated, and dehydrated goods, together with organisations, associations, and nurseries.

Packaging and LabelingTransport and LogisticsFertilizers and Agronutrients

This area brings together the supporting sectors of the fruit and vegetable industry, including fertilizers, agronutrients, phytosanitary products, transport and logistics, packaging and labeling, point-of-sale solutions, and services such as consulting, certification, finance, and training.

DigitalisationAutomationBiotechnology

This area promotes innovation for intelligent and precision agriculture, covering digitalisation, sustainability solutions, automation, robotisation, IoT, biotechnology, genetic improvement tools, bioinputs, and the participation of research centres and innovation agencies.

Cold Chain LogisticsTemperature-controlled TransportCold Storage

This area serves the full cold-chain supply chain for perishable food products, covering origin storage, logistics and transport, retail cold solutions, last-mile and e-commerce delivery, temperature-control systems, refrigerated containers, cold-chain automation, and quality-control equipment.

Overview

Introduction

- 2025年展会数据 -

2,485

Exhibitors (家)

121,137

Visitors (人)

78,000

Floor Area (m²)

Product Zones

Gallery

Organizer

Founded in 1980, IFEMA MADRID is the leading trade fair organizer in Spain and one of the most influential exhibition operators in Europe. As a public-private partnership formed by the Regional Government of Madrid, the Madrid City Council, the Chamber of Commerce and Industry, and the Madrid Foundation, IFEMA has been committed to its public mission of driving regional economic development since its establishment.

IFEMA’s unique development path is based on a strategic layout of “brands first, venues later”: before its own venue was completed in 1991, it had successfully incubated flagship brands such as FITUR (International Tourism Fair), ARCOmadrid (International Contemporary Art Fair), and SICUR (International Security Fair) through 11 years of exhibitions held in various locations. This first-mover advantage granted its new venue mature market influence and a stable exhibitor base from day one.

Today, IFEMA hosts around 80 professional trade fairs annually in Madrid, including 46 in-house exhibitions and 38 external ones. Although in-house events account for only 55% of the total, they contribute up to 70% of revenue, fully demonstrating the high profitability of its exhibition IPs. In 2024, IFEMA achieved its best-ever performance: total revenue reached €230.2 million, a year-on-year increase of 30%, while net profit soared by 166%.

IFEMA maintains a dual-driven model of venue operation and exhibition organization, while also leading the industry in digital innovation. With outstanding digital capabilities, IFEMA has won the UFI (Global Association of the Exhibition Industry) Digital Innovation Award three times (2009, 2011, 2014). Its LIVE Connect hybrid event platform attracted 390,000 online visitors and generated 43,000 business leads in 2024, representing a year-on-year growth of 73%.

The information contained herein is derived from publicly disclosed sources provided by the organizer. Independent verification is advised.