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ChinaJoy BTOC Interactive Entertainment Halls
Digital gamesEsports equipmentImmersive technologyAnime merchandise
2026 ChinaJoy
A digital entertainment expo spanning games, animation and smart entertainment hardware for publishers, brands, channel partners and content buyers.
2026 ChinaJoy
A digital entertainment expo spanning games, animation and smart entertainment hardware for publishers, brands, channel partners and content buyers.
Area
Exhibitors
Visitors
Fan Yin, Chief Strategic Planner and Chief Anchor of the Market Live Broadcast Department at Yicai (China Business Network); Richard Yu, Vice President and Editor-in-Chief at Tencent Interactive Entertainment; Bill Pang, Vice President of NetEase; Mingjuan Hou, Vice President, Qualcomm; Sophia Xie, President of Century Huatong; Yi Di, Senior Vice President and Editor-in-Chief of Perfect World; Jiang Zhili, General Manager of Huawei GameCenter; Xi Liang, General Manager of China Mobile Migu Interactive Entertainment Co., Ltd.; Foyu Yuan, Corporate Vice President, Baidu; Wang Chuanpeng, Vice President; María Simó Sevilla, Economic and Commercial Counsellor at the Economic and Commercial Office of Spain in Shanghai; Gu Shenhua, Yousandi Technology (Shanghai) Co., Ltd. Technical Director, Unity China; Yoyo Yang, Investor, Makers Fund; Michael Zhu, Founder and CEO of Gamercury AI; Wang Anheng, Head of AI Solutions for the Gaming Industry at Volcengine; Li Jiang, Head of TapTap Maker at XD; Hyunseung Kim, Research Lead on the PUBG Ally Team at KRAFTON AI; Guo Jingyu, Vice Chairman of China Television Drama Production Industry Association, Executive Chairman of G.H.Y Culture & Media.; JUN, Vice President of Meitu; Wang ZhongJie, General Manager of Yuewen Global Business; Michael Zhang, Xsolla Global IP Licensing Advisor; Jie Yang, Principal Senior Partner, WANG JING & GH LAW FIRM; Roy Lu, General Manager, Linmon International; Cayson Zhao, General Producer of HeardIsland; Liu Nandou, Editor-in-Chief of DuMore
ShengNan Li, Partner, BloomGameR; Tiff Tang, General Manager of Unreal Engine, Greater China at Epic Games; Yachen, Marketing Director of Marvel Rivals at NetEase Games; Wei Bo, Product Partner at SUD Tech; Wenfeng Yang, Founder of BBX Ventures; Jonathan Huang, Partner at BITKRAFT Ventures; Lorrina Liu, Podcaster of 《405 Game Hub》; Qiushi Li, Head of Interactive Entertainment at PixVerse; Heath Xiao, Founder & CEO of LinearGame; Liao Xiaochen, Associate Editor-in-Chief, Gameunited; Hongxu Yan, IAA Category Gameplay Operation Lead, Douyin Mini-Game; Adam Bauer, Vice President of Sales and Ads Solutions at Discord; Timo Rahkonen, Vice President of Strategy and Corporate Development of Rovio Entertainment Ltd.; Vickie Chen, Founder and CEO of Avia; Christopher Liu, VP Gaming Business & Investment at VNGGames; Kate Dekalenkova, Head of International Partnerships of SayGames; Zain AlQudah, Manager of the DMCC Gaming Centre; Pu Guannan, Founder and CEO of Beijing Starscape Software Technology Co., Ltd.; Jokery Zhou, Founder of Astrolabe Games; Lirui Ding, Investment Principal at Transcend Fund; Lei Jiang, CEO & Game Producer at Chengdu 91Act Limited; VISKEM, CEO at SenseGames
Tao Ma, General Manager of the Strategy Department of COL Group Co., Ltd.; Sun Chenxi, CEO of Shanghai Neowow Technology Co., Ltd., Member of China’s First AIGC Label "Cai Mengxi"; Geng Guangxing, Founder and CEO of AniShort; Jiang Yihan, Director of Micro-Short Drama Operations, CCTV.com; Ziyang Zhu, Head of Premium Short Dramas, RONGLIANG MICRODRAMA; BOBO, Head of IP Pan-Entertainment, Tencent LightSpeed Studios; Seven Wang, Co-Founder & Principal; Jade Wu, Founder of Light Year Mirage; Lv Shaolong, Deputy General Manager of Judian Short Drama & Lingju Anime; Chuck Zhang, Head of Seko AI Ecosystem at SenseTime; Jiang Shan, Chief Strategy Analyst, QuestMobile; Xu Lingyun, Partner, Yu Guang Tong Chen Group, Head of Brand Marketing & CMO; Ellen, Head of Marketing Insights, QuestMobile; Mary Ma, Head of AIGC Content at JD Retail Content Ecosystem; Yang Xinlong, Vice President of iReader Short Drama; Wang Mengyao,, Head of Short Drama Business, Shanghai Juxing Media; Carrie, Co-founder of Kukan Culture; Phil Liu, Founder of Elser; Constance Gao, Co-Founder & Global Partner, SocialPeta; Wu Lixiang, Founder of Entertainment Capital; Vivi Sun, CEO of Elefun; Cai Hao, AIGC Visual Artist, Co-Founder & Chief Director of Luxi; Leng Gang, Co-founder of Terrafire, Veteran Film & TV Producer; Shirley Yang, Director of the AI television series Beipai Notes, Founder & General Manager, Blingx2 Technology Co., Ltd.
Tianqi Yin, Senior media professional, tech content creator,; Mei Danqing, Ph.D. in Finance from Columbia University; Assistant Professor of Finance at Cheung Kong Graduate School of Business; Terry Cai, Digital Native Lead, Microsoft Greater China East &South Region; Zhen Zhai, Associate Director, Applied Science Blizzard Entertainment; Yang Yaodong, Assistant professor, Institute for Artificial Intelligence, Peking University Chief Scientist, PsiBot; Simon Song, Founder and CEO of Tripo AI; Luis Mao, Head of Gaming Industry Solutions, Tencent Cloud; Liu ShiWu, 36Kr Senior analyst, Founder & Editor-in-chief of "36Kr Games"; Wu Tong, CEO of FunloomAI,; Gavin, Head of Strategy at VAST; Sheng Yang, Founder of Polar Interactive Technology; Ai Wen, Deputy GM of Public Cloud AI Native Business Unit, Alibaba Cloud Intelligence Group.; Chengrui Le, Co-founder & Head of New Technology, GravityXRTBD; David Liu, LimX Dynamics,Head of Overseas Business & General Manager, Domestic Industry Division; Ran Qihang, Editor-in-Chief of VRTUOLUO and Dean of TUOLUO Research Institute; Keria Liu, XGRIDS Director of Channel Sales, China; Zhang Teng, CEO of Play For Dream (Shanghai) Technology Co., Ltd.; Zibo Zhao, Senior Researcher at Tencent; Dongning Hao, GM of the Software Center at MICROLUMIN Technology; Gary Cai, Co-founder of Rokid; Shimin Li, CEO and core co-founder of MOSI AI; Li Dongdong, founder and CEO of Beijing Jiying Future Technology Co., Ltd.; Pan Zhouyou, Founder and Producer, Singer Pictures; Zhou Difei, Director, Screenwriter, and Interactive Film and Game Producer; Francine Gao, Production Director and Animation Producer
Huafeng Li, Vice President of Shunwang Technology; Tin Wang, Associate Curator, Péon Museum Art & Technology Ambassador for 2026 ChinaJoy; Jeri Dong, Head of Strategic Collaboration, INS LAND; Shen Lihui, Founder & CEO of Modern Sky, Curator of Strawberry Music Festival; Lorrina Liu, Podcaster of 《405 Game Hub》; Zhuang Minghao, Vice President and Chief Strategy Officer of Quwan Technology; Book, Co-founder of MR.X Immersive Games and Founder of Dujie Dulie; Gary, Founder and CEO of AltStory Technology; Lucas, CEO of OpenSpot AI; Wang Yanlin, Director of Media Industry, Cailian Press; Shen Duyi, Head of Strategic Business Development at Junmeng Games; Qian Qingquan, Co-founder of Beijing Huanjing Shuyan Technology Co., Ltd.; Wu Tong, CEO of FunloomAI; Hong Ye, General Manager of the Product Center at Beijing Mahua FunAge Productions & Theatres Co., Ltd.,; Chen Xin, CEO of Immersion Technology; Cui Chen, General Manager of Fashion-Toys at Taobao and Tmall; Li Wei, AI Editor at Narrowcast; Bihao Wang, Co-founder and COO of Xinying Suixing; Hu Chen, Co-founder & CMO, Singularity Intelligence; Hu Jiahao, Founder of Beijing Excellent Star Technology Co., Ltd; ChihengXu, Founder of Coolqq Technology Co.,Ltd./Co-founder of SenseTime; Han Baoji, Commercial Operations Director, Renmin Creative (Beijing) Culture Development Co., Ltd.; Carter Xu, Partner and COO of Perle Interactive Technology.; Ticky, Currently serves as Vice President of Shanghai Fengyuzhu Culture Technology Co., Ltd; Yang Xiaoshuai, General Manager of Corporate Alliance and Esports Division
Paweł Sasko, Associate Game Director at CD PROJEKT RED; Eric, Head of Where Winds Meet Publishing at NetEase Games; Tobias Stolz-Zwilling, Communications Director at Warhorse Studios; Runhang Zeng, Lead audio designer at Tencent; Luka Lebanidze, Head of Games Division at POSTRED; Dan Qiao, Staff Area Designer at Obsidian Entertainment; Thomas Mahler, Founder/CEO, Creative director at Moon Studios; Xinlong Peng, Producer at Chengdu Yimoxuan Network Technology Co., Ltd
The BTOC interactive entertainment hall runs from July 31 to August 3, 2026, and the BTOB business matching hall runs from July 31 to August 2, 2026.
The exhibition is held at Shanghai New International Expo Centre in Shanghai.
Visitors in China can buy tickets through platforms including Damai, the CJ Magic Cube WeChat mini program, Bilibili Member Purchase, Alipay Blue Spark, Piaoxingqiu, Ctrip and ShowStart. Overseas visitors can use MaiSeat.
Visitors can take Metro Line 7 to Huamu Road Station, or Metro Lines 2/16 or Maglev to Longyang Road Station and then transfer or walk to the venue.
Area
Exhibitors
Visitors
Fan Yin, Chief Strategic Planner and Chief Anchor of the Market Live Broadcast Department at Yicai (China Business Network); Richard Yu, Vice President and Editor-in-Chief at Tencent Interactive Entertainment; Bill Pang, Vice President of NetEase; Mingjuan Hou, Vice President, Qualcomm; Sophia Xie, President of Century Huatong; Yi Di, Senior Vice President and Editor-in-Chief of Perfect World; Jiang Zhili, General Manager of Huawei GameCenter; Xi Liang, General Manager of China Mobile Migu Interactive Entertainment Co., Ltd.; Foyu Yuan, Corporate Vice President, Baidu; Wang Chuanpeng, Vice President; María Simó Sevilla, Economic and Commercial Counsellor at the Economic and Commercial Office of Spain in Shanghai; Gu Shenhua, Yousandi Technology (Shanghai) Co., Ltd. Technical Director, Unity China; Yoyo Yang, Investor, Makers Fund; Michael Zhu, Founder and CEO of Gamercury AI; Wang Anheng, Head of AI Solutions for the Gaming Industry at Volcengine; Li Jiang, Head of TapTap Maker at XD; Hyunseung Kim, Research Lead on the PUBG Ally Team at KRAFTON AI; Guo Jingyu, Vice Chairman of China Television Drama Production Industry Association, Executive Chairman of G.H.Y Culture & Media.; JUN, Vice President of Meitu; Wang ZhongJie, General Manager of Yuewen Global Business; Michael Zhang, Xsolla Global IP Licensing Advisor; Jie Yang, Principal Senior Partner, WANG JING & GH LAW FIRM; Roy Lu, General Manager, Linmon International; Cayson Zhao, General Producer of HeardIsland; Liu Nandou, Editor-in-Chief of DuMore
ShengNan Li, Partner, BloomGameR; Tiff Tang, General Manager of Unreal Engine, Greater China at Epic Games; Yachen, Marketing Director of Marvel Rivals at NetEase Games; Wei Bo, Product Partner at SUD Tech; Wenfeng Yang, Founder of BBX Ventures; Jonathan Huang, Partner at BITKRAFT Ventures; Lorrina Liu, Podcaster of 《405 Game Hub》; Qiushi Li, Head of Interactive Entertainment at PixVerse; Heath Xiao, Founder & CEO of LinearGame; Liao Xiaochen, Associate Editor-in-Chief, Gameunited; Hongxu Yan, IAA Category Gameplay Operation Lead, Douyin Mini-Game; Adam Bauer, Vice President of Sales and Ads Solutions at Discord; Timo Rahkonen, Vice President of Strategy and Corporate Development of Rovio Entertainment Ltd.; Vickie Chen, Founder and CEO of Avia; Christopher Liu, VP Gaming Business & Investment at VNGGames; Kate Dekalenkova, Head of International Partnerships of SayGames; Zain AlQudah, Manager of the DMCC Gaming Centre; Pu Guannan, Founder and CEO of Beijing Starscape Software Technology Co., Ltd.; Jokery Zhou, Founder of Astrolabe Games; Lirui Ding, Investment Principal at Transcend Fund; Lei Jiang, CEO & Game Producer at Chengdu 91Act Limited; VISKEM, CEO at SenseGames
Tao Ma, General Manager of the Strategy Department of COL Group Co., Ltd.; Sun Chenxi, CEO of Shanghai Neowow Technology Co., Ltd., Member of China’s First AIGC Label "Cai Mengxi"; Geng Guangxing, Founder and CEO of AniShort; Jiang Yihan, Director of Micro-Short Drama Operations, CCTV.com; Ziyang Zhu, Head of Premium Short Dramas, RONGLIANG MICRODRAMA; BOBO, Head of IP Pan-Entertainment, Tencent LightSpeed Studios; Seven Wang, Co-Founder & Principal; Jade Wu, Founder of Light Year Mirage; Lv Shaolong, Deputy General Manager of Judian Short Drama & Lingju Anime; Chuck Zhang, Head of Seko AI Ecosystem at SenseTime; Jiang Shan, Chief Strategy Analyst, QuestMobile; Xu Lingyun, Partner, Yu Guang Tong Chen Group, Head of Brand Marketing & CMO; Ellen, Head of Marketing Insights, QuestMobile; Mary Ma, Head of AIGC Content at JD Retail Content Ecosystem; Yang Xinlong, Vice President of iReader Short Drama; Wang Mengyao,, Head of Short Drama Business, Shanghai Juxing Media; Carrie, Co-founder of Kukan Culture; Phil Liu, Founder of Elser; Constance Gao, Co-Founder & Global Partner, SocialPeta; Wu Lixiang, Founder of Entertainment Capital; Vivi Sun, CEO of Elefun; Cai Hao, AIGC Visual Artist, Co-Founder & Chief Director of Luxi; Leng Gang, Co-founder of Terrafire, Veteran Film & TV Producer; Shirley Yang, Director of the AI television series Beipai Notes, Founder & General Manager, Blingx2 Technology Co., Ltd.
Tianqi Yin, Senior media professional, tech content creator,; Mei Danqing, Ph.D. in Finance from Columbia University; Assistant Professor of Finance at Cheung Kong Graduate School of Business; Terry Cai, Digital Native Lead, Microsoft Greater China East &South Region; Zhen Zhai, Associate Director, Applied Science Blizzard Entertainment; Yang Yaodong, Assistant professor, Institute for Artificial Intelligence, Peking University Chief Scientist, PsiBot; Simon Song, Founder and CEO of Tripo AI; Luis Mao, Head of Gaming Industry Solutions, Tencent Cloud; Liu ShiWu, 36Kr Senior analyst, Founder & Editor-in-chief of "36Kr Games"; Wu Tong, CEO of FunloomAI,; Gavin, Head of Strategy at VAST; Sheng Yang, Founder of Polar Interactive Technology; Ai Wen, Deputy GM of Public Cloud AI Native Business Unit, Alibaba Cloud Intelligence Group.; Chengrui Le, Co-founder & Head of New Technology, GravityXRTBD; David Liu, LimX Dynamics,Head of Overseas Business & General Manager, Domestic Industry Division; Ran Qihang, Editor-in-Chief of VRTUOLUO and Dean of TUOLUO Research Institute; Keria Liu, XGRIDS Director of Channel Sales, China; Zhang Teng, CEO of Play For Dream (Shanghai) Technology Co., Ltd.; Zibo Zhao, Senior Researcher at Tencent; Dongning Hao, GM of the Software Center at MICROLUMIN Technology; Gary Cai, Co-founder of Rokid; Shimin Li, CEO and core co-founder of MOSI AI; Li Dongdong, founder and CEO of Beijing Jiying Future Technology Co., Ltd.; Pan Zhouyou, Founder and Producer, Singer Pictures; Zhou Difei, Director, Screenwriter, and Interactive Film and Game Producer; Francine Gao, Production Director and Animation Producer
Huafeng Li, Vice President of Shunwang Technology; Tin Wang, Associate Curator, Péon Museum Art & Technology Ambassador for 2026 ChinaJoy; Jeri Dong, Head of Strategic Collaboration, INS LAND; Shen Lihui, Founder & CEO of Modern Sky, Curator of Strawberry Music Festival; Lorrina Liu, Podcaster of 《405 Game Hub》; Zhuang Minghao, Vice President and Chief Strategy Officer of Quwan Technology; Book, Co-founder of MR.X Immersive Games and Founder of Dujie Dulie; Gary, Founder and CEO of AltStory Technology; Lucas, CEO of OpenSpot AI; Wang Yanlin, Director of Media Industry, Cailian Press; Shen Duyi, Head of Strategic Business Development at Junmeng Games; Qian Qingquan, Co-founder of Beijing Huanjing Shuyan Technology Co., Ltd.; Wu Tong, CEO of FunloomAI; Hong Ye, General Manager of the Product Center at Beijing Mahua FunAge Productions & Theatres Co., Ltd.,; Chen Xin, CEO of Immersion Technology; Cui Chen, General Manager of Fashion-Toys at Taobao and Tmall; Li Wei, AI Editor at Narrowcast; Bihao Wang, Co-founder and COO of Xinying Suixing; Hu Chen, Co-founder & CMO, Singularity Intelligence; Hu Jiahao, Founder of Beijing Excellent Star Technology Co., Ltd; ChihengXu, Founder of Coolqq Technology Co.,Ltd./Co-founder of SenseTime; Han Baoji, Commercial Operations Director, Renmin Creative (Beijing) Culture Development Co., Ltd.; Carter Xu, Partner and COO of Perle Interactive Technology.; Ticky, Currently serves as Vice President of Shanghai Fengyuzhu Culture Technology Co., Ltd; Yang Xiaoshuai, General Manager of Corporate Alliance and Esports Division
Paweł Sasko, Associate Game Director at CD PROJEKT RED; Eric, Head of Where Winds Meet Publishing at NetEase Games; Tobias Stolz-Zwilling, Communications Director at Warhorse Studios; Runhang Zeng, Lead audio designer at Tencent; Luka Lebanidze, Head of Games Division at POSTRED; Dan Qiao, Staff Area Designer at Obsidian Entertainment; Thomas Mahler, Founder/CEO, Creative director at Moon Studios; Xinlong Peng, Producer at Chengdu Yimoxuan Network Technology Co., Ltd
The BTOC interactive entertainment hall runs from July 31 to August 3, 2026, and the BTOB business matching hall runs from July 31 to August 2, 2026.
The exhibition is held at Shanghai New International Expo Centre in Shanghai.
Visitors in China can buy tickets through platforms including Damai, the CJ Magic Cube WeChat mini program, Bilibili Member Purchase, Alipay Blue Spark, Piaoxingqiu, Ctrip and ShowStart. Overseas visitors can use MaiSeat.
Visitors can take Metro Line 7 to Huamu Road Station, or Metro Lines 2/16 or Maglev to Longyang Road Station and then transfer or walk to the venue.
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