
SHOP! Le Salon Paris 2027
Edition38 Dedicated to retail marketing, store display, and brand merchandising solutions, offering direct access to French and European retailers, brands, and marketing service providers.
SHOP! Le Salon is a French exhibition for retail point-of-sale marketing solutions, focused on temporary and permanent point-of-purchase advertising, store display and fit-out, digital retail, brand activation and design consulting. It gathers suppliers and professional agencies across retail marketing solutions and has reached its 38th edition.
Exhibits cover point-of-purchase advertising (PLV), store fit-out and furniture, digital media and digital retail, brand activation, packaging, print communication, media objects, signage and signage systems, wrapping materials and event execution, offering brands, retailers, franchisees and agencies products and services from in-store display to brand communication.
The show is staged in synergy with C!Brand. C!Brand focuses on bringing brand identity to life across packaging, print communication, media objects, signage and signage systems, wrapping and events; the two shows complement each other in visitor and exhibitor resources and serve the various participants in the retail and brand marketing ecosystem.
The show is organised by SHOP! France, an association that brings together retail practitioners including brands, retailers, distributors, creative agencies, point-of-purchase advertising producers and designers, and organises industry events such as SHOP! Le Salon and SHOP! Les Awards. Concurrent activities include expert conferences, live demonstrations and networking, along with a national competition for young professionals.
Area
Exhibitors
Visitors
It takes place on 24 and 25 March 2027, over two days.
It is held at Paris Expo Porte de Versailles, Hall 5, Place de la Porte de Versailles, 75015 Paris, France.
Both Wednesday 24 March 2027 and Thursday 25 March 2027 are open from 9 am to 6 pm.
The show is a professional event reserved for advertisers, brands and communication agencies; badge applications are checked by the organiser and children, pushchairs and minors under 18 years of age are not permitted.
It covers temporary and permanent point-of-sale displays, point-of-sale layout and furniture, activation and design consulting, and digital retail.

SHOP! Le Salon Paris 2027
Edition38 Dedicated to retail marketing, store display, and brand merchandising solutions, offering direct access to French and European retailers, brands, and marketing service providers.
SHOP! Le Salon is a French exhibition for retail point-of-sale marketing solutions, focused on temporary and permanent point-of-purchase advertising, store display and fit-out, digital retail, brand activation and design consulting. It gathers suppliers and professional agencies across retail marketing solutions and has reached its 38th edition.
Exhibits cover point-of-purchase advertising (PLV), store fit-out and furniture, digital media and digital retail, brand activation, packaging, print communication, media objects, signage and signage systems, wrapping materials and event execution, offering brands, retailers, franchisees and agencies products and services from in-store display to brand communication.
The show is staged in synergy with C!Brand. C!Brand focuses on bringing brand identity to life across packaging, print communication, media objects, signage and signage systems, wrapping and events; the two shows complement each other in visitor and exhibitor resources and serve the various participants in the retail and brand marketing ecosystem.
The show is organised by SHOP! France, an association that brings together retail practitioners including brands, retailers, distributors, creative agencies, point-of-purchase advertising producers and designers, and organises industry events such as SHOP! Le Salon and SHOP! Les Awards. Concurrent activities include expert conferences, live demonstrations and networking, along with a national competition for young professionals.
Area
Exhibitors
Visitors
It takes place on 24 and 25 March 2027, over two days.
It is held at Paris Expo Porte de Versailles, Hall 5, Place de la Porte de Versailles, 75015 Paris, France.
Both Wednesday 24 March 2027 and Thursday 25 March 2027 are open from 9 am to 6 pm.
The show is a professional event reserved for advertisers, brands and communication agencies; badge applications are checked by the organiser and children, pushchairs and minors under 18 years of age are not permitted.
It covers temporary and permanent point-of-sale displays, point-of-sale layout and furniture, activation and design consulting, and digital retail.