84th World Franchise Expo 2026 will take place from 25 to 27 August 2026 at COEX Hall D in Seoul, South Korea. This is the 84th edition of the franchise expo series, focused on franchise brands, startup opportunities, and store-operation solutions for the Korean market.

Exhibits are divided into foodservice, non-food franchise, retail, service, and store and foodservice equipment sections. Categories include cafe and bakery brands, convenience and lifestyle retail, education and beauty services, shared-space concepts, vending, POS, kitchen equipment, interior and store systems, giving the event a practical sourcing profile for franchise investors, operators, and buyers.

CafeBakeryChicken and Pizza

Covers foodservice franchise concepts including cafes, beverages, bakery, chicken and pizza brands, Korean, Chinese and Japanese dining, fast food, beer pubs, and snack concepts.

Study RoomsVRCo-working Spaces

Focuses on non-food franchise models such as study rooms, VR concepts, pet cafes, karaoke, PC rooms, co-working spaces, kids cafes, laundry services, and startup consulting.

Convenience StoresLifestyle GoodsVending Machines

Presents retail and unmanned-store concepts including convenience stores, office supplies, lifestyle goods, pet products, health products, storeless business models, and vending machines.

EducationBeautySenior Care

Highlights service-based franchises and solutions in education, beauty, senior-care centers, leisure services, and practical lifestyle support businesses.

POSKitchen EquipmentStore Systems

Covers store-operation and foodservice support equipment such as POS, lighting, furniture, interiors, logistics and security products, store fixtures, kitchen and bakery equipment, dishwashers, and logistics systems.