BEAUTY GREECE Winter is an international cosmetics trade fair in Athens dedicated to beauty professionals, combining sourcing, product presentation, and industry networking in one professional-only event environment. Hosted at the M.E.C. Mediterranean Exhibition Center, it serves as one of the key business meeting points for the Greek beauty sector.

The fair covers aesthetics, make-up, permanent make-up, medical aesthetics, lift care, nail products, limb care, hairdressing, perfumes, alternative treatments, and beauty accessories. It also integrates the my BEAUTY GR conference and presentation program, creating opportunities for brands, distributors, salons, educators, and service professionals to connect, train, and showcase new solutions.