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Long haul destinations
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Venue: Hall 7
MATKA - The Finnish International Travel Fair 2027
Edition39 Connecting tourism resources, destinations, and outbound travel services, helping exhibitors reach Finnish and Nordic travel agencies and tourism organizations.
MATKA is an international travel fair held in Helsinki, Finland, bringing together tourism destinations, travel service providers, industry professionals and public visitors, and serving as a platform for exchange and promotion in the Nordic travel industry.
The fair is organised around destination promotion, activity experiences, stage presentations and business meetings; visitors can learn about different ways to travel, such as beach holidays, cultural exploration, family and solo travel and caravan travel, and can experience destination activities, culture and food on site.
Sections include shopping, Europe, experience, long-haul destinations, food tourism, Finland, children's area, second homes, golf and leisure activities, and a business travel forum, balancing consumer experience with industry matchmaking.
The fair brings together about 1,000 exhibiting companies, attracts about 56,400 visitors and involves nearly 70 countries and regions.
Area
Exhibitors
Visitors
The Helsinki Expo and Convention Centre is open to visitors on event days and normally opens its doors 30 minutes before the event. Matka Travel Fair 2027 is open on 21 January 2027 from 09:00 to 18:00 for professional visitors, on 22 January from 10:00 to 19:00, and on 23 and 24 January from 10:00 to 18:00.
One admission ticket gives access to the Messukeskus fairs that run at the same time with shared opening hours. The Matka Travel Fair ticket also includes free entry to the Helsinki Caravan 2027 fair, held at the Helsinki Expo and Convention Centre on 22-24 January 2027.
Attendance at the professional event requires registration as a visitor in advance or at the Messukeskus entrance, and proof of professional status may be requested, for example a business card or a degree certificate.
For public fairs organised by Messukeskus, visitors under 12 may enter only when accompanied by someone over 16. Professional events organised by Messukeskus are intended for industry professionals or students over 16.
Messukeskus is accessible: all entrances are accessible, every floor can be reached by lift, and all floors have accessible toilets. An assistant accompanying a holder of a disabled person's card enters the venue events free of charge.
Tickets for Messukeskus public fairs can be bought in the online shop and at the box offices at the entrances during the event. Matka Travel Fair advance tickets are cheapest online; a service fee of 4 EUR per ticket is added to tickets bought at the venue box office during the event.
Advance tickets until 7 January 2027 cost 19 EUR for adults, 13 EUR for the special discount ticket, 13 EUR per person for groups of at least ten, 39 EUR for a family ticket (maximum 2 adults and 3 children) and 33 EUR for a three-day adult ticket. Advance tickets from 8 to 21 January 2027 cost 20 EUR for adults and 14 EUR for the discount ticket. Children under 7 enter free of charge and children under 12 only when accompanied by an adult.
Matka Travel Fair 2027 is held at the Helsinki Expo and Convention Centre in Helsinki, Finland, at Messuaukio 1, 00520 Helsinki. The fair uses halls 6 and 7.
Exhibitors can book raw exhibition space at 179 EUR per sqm for 6-8 sqm, 154 EUR per sqm for 9-50 sqm or 135 EUR per sqm for more than 50 sqm for orders placed between 7 February and 30 September 2026, and can add a stand structure package from 129 EUR per sqm. An Expostart fee of 670 EUR is added to every main exhibitor order.
Matka Workshop Day is Northern Europe's largest travel industry buying event and takes place on Wednesday 20 January 2027 at Messukeskus in hall 5. Participation requires a separate registration and companies must also be a main or co-exhibitor of Matka Travel Fair.
MATKA - The Finnish International Travel Fair 2027
Edition39 Connecting tourism resources, destinations, and outbound travel services, helping exhibitors reach Finnish and Nordic travel agencies and tourism organizations.
MATKA is an international travel fair held in Helsinki, Finland, bringing together tourism destinations, travel service providers, industry professionals and public visitors, and serving as a platform for exchange and promotion in the Nordic travel industry.
The fair is organised around destination promotion, activity experiences, stage presentations and business meetings; visitors can learn about different ways to travel, such as beach holidays, cultural exploration, family and solo travel and caravan travel, and can experience destination activities, culture and food on site.
Sections include shopping, Europe, experience, long-haul destinations, food tourism, Finland, children's area, second homes, golf and leisure activities, and a business travel forum, balancing consumer experience with industry matchmaking.
The fair brings together about 1,000 exhibiting companies, attracts about 56,400 visitors and involves nearly 70 countries and regions.
Area
Exhibitors
Visitors
The Helsinki Expo and Convention Centre is open to visitors on event days and normally opens its doors 30 minutes before the event. Matka Travel Fair 2027 is open on 21 January 2027 from 09:00 to 18:00 for professional visitors, on 22 January from 10:00 to 19:00, and on 23 and 24 January from 10:00 to 18:00.
One admission ticket gives access to the Messukeskus fairs that run at the same time with shared opening hours. The Matka Travel Fair ticket also includes free entry to the Helsinki Caravan 2027 fair, held at the Helsinki Expo and Convention Centre on 22-24 January 2027.
Attendance at the professional event requires registration as a visitor in advance or at the Messukeskus entrance, and proof of professional status may be requested, for example a business card or a degree certificate.
For public fairs organised by Messukeskus, visitors under 12 may enter only when accompanied by someone over 16. Professional events organised by Messukeskus are intended for industry professionals or students over 16.
Messukeskus is accessible: all entrances are accessible, every floor can be reached by lift, and all floors have accessible toilets. An assistant accompanying a holder of a disabled person's card enters the venue events free of charge.
Tickets for Messukeskus public fairs can be bought in the online shop and at the box offices at the entrances during the event. Matka Travel Fair advance tickets are cheapest online; a service fee of 4 EUR per ticket is added to tickets bought at the venue box office during the event.
Advance tickets until 7 January 2027 cost 19 EUR for adults, 13 EUR for the special discount ticket, 13 EUR per person for groups of at least ten, 39 EUR for a family ticket (maximum 2 adults and 3 children) and 33 EUR for a three-day adult ticket. Advance tickets from 8 to 21 January 2027 cost 20 EUR for adults and 14 EUR for the discount ticket. Children under 7 enter free of charge and children under 12 only when accompanied by an adult.
Matka Travel Fair 2027 is held at the Helsinki Expo and Convention Centre in Helsinki, Finland, at Messuaukio 1, 00520 Helsinki. The fair uses halls 6 and 7.
Exhibitors can book raw exhibition space at 179 EUR per sqm for 6-8 sqm, 154 EUR per sqm for 9-50 sqm or 135 EUR per sqm for more than 50 sqm for orders placed between 7 February and 30 September 2026, and can add a stand structure package from 129 EUR per sqm. An Expostart fee of 670 EUR is added to every main exhibitor order.
Matka Workshop Day is Northern Europe's largest travel industry buying event and takes place on Wednesday 20 January 2027 at Messukeskus in hall 5. Participation requires a separate registration and companies must also be a main or co-exhibitor of Matka Travel Fair.
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