MATKA - The Finnish International Travel Fair is a major travel industry event in Northern Europe, bringing destinations, travel service providers, professionals and consumers together at Helsinki Expo and Convention Centre.

The fair combines inspiration for travellers with networking and business opportunities for the industry through destination showcases, themed areas, stage content and exhibitor participation. The 2026 edition reported 56,400 visitors, around 15,000 professionals, 1,000 exhibitors and representation from 60 countries or areas.