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Fashion & Lifestyle
FashionLifestyleHome LivingHandicrafts
Venue: Sipadan Hall I & II, Level 4
BIGSABAH Sale 2026
Edition4 A Sabah lifestyle consumer fair for ASEAN shoppers and buyers, covering food, home living and fashion for test marketing and regional channel growth.
BIGSABAH Sale 2026
Edition4 A Sabah lifestyle consumer fair for ASEAN shoppers and buyers, covering food, home living and fashion for test marketing and regional channel growth.
BIGSABAH Sale is a lifestyle and retail consumer fair in Sabah, Malaysia, serving the East ASEAN market. Held in Kota Kinabalu and driven by the Sabah International Convention Centre, it focuses on brand test-marketing, consumer conversion and regional market expansion.
Organised around categories such as food and beverages, fashion and lifestyle, home and craft, and consumer technology, the fair gathers local, regional and international brands and draws consumers through on-site promotions, giveaways and experiential activities.
The fair serves consumers, retail buyers, micro-retailers and regional channel partners, emphasising the validation of products, pricing and packaging in a real market environment and the building of cross-border buyer trust. Participation options include shared logistics, joint pavilions and SME support arrangements that lower the barriers for small and medium-sized enterprises entering the regional market.
Rooted in the East ASEAN Growth Area, the fair connects the markets of Brunei, Indonesia, Malaysia and the Philippines through cultural proximity, halal affinity and shorter shipping distances. This edition brings together 300 exhibitors and is expected to attract more than 50,000 shoppers.
Area
Exhibitors
Visitors
BIGSABAH Sale 2026 will take place from 30 October to 1 November 2026.
The event is held at Sabah International Convention Centre (SICC) in Kota Kinabalu, Sabah, Malaysia.
The Standard Booth is RM3,500.
BIGSABAH Sale is a lifestyle and retail consumer fair in Sabah, Malaysia, serving the East ASEAN market. Held in Kota Kinabalu and driven by the Sabah International Convention Centre, it focuses on brand test-marketing, consumer conversion and regional market expansion.
Organised around categories such as food and beverages, fashion and lifestyle, home and craft, and consumer technology, the fair gathers local, regional and international brands and draws consumers through on-site promotions, giveaways and experiential activities.
The fair serves consumers, retail buyers, micro-retailers and regional channel partners, emphasising the validation of products, pricing and packaging in a real market environment and the building of cross-border buyer trust. Participation options include shared logistics, joint pavilions and SME support arrangements that lower the barriers for small and medium-sized enterprises entering the regional market.
Rooted in the East ASEAN Growth Area, the fair connects the markets of Brunei, Indonesia, Malaysia and the Philippines through cultural proximity, halal affinity and shorter shipping distances. This edition brings together 300 exhibitors and is expected to attract more than 50,000 shoppers.
Area
Exhibitors
Visitors
BIGSABAH Sale 2026 will take place from 30 October to 1 November 2026.
The event is held at Sabah International Convention Centre (SICC) in Kota Kinabalu, Sabah, Malaysia.
The Standard Booth is RM3,500.
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