
Pure London at Spring Fair 2027
A UK fashion buying event covering womenswear, accessories and jewellery for retailers, e-commerce buyers and department stores.

Pure London at Spring Fair 2027
A UK fashion buying event covering womenswear, accessories and jewellery for retailers, e-commerce buyers and department stores.
Pure London at Spring Fair 2027 is a show for fashion retail buying, held in Birmingham, UK alongside Spring Fair, connecting apparel, accessories and jewellery brands with independent boutiques, department stores, online retailers and international buyers.
The show brings together hundreds of brands, from emerging designers to established names, and visitors can get early access to the new season's collections and new products to inform buying decisions; exhibits cover womenswear, fashion accessories and jewellery. Talks and seminars cover topics including fashion trend forecasting, retail strategy and sustainability, with exchange organised between designers and retail professionals.
The show includes a dedicated Hosted/VIP buyer programme; the number of invited registered retailers and the total number of invited buyers grew 56% and 57% respectively over the previous edition, serving everyone from independent boutiques to major online platforms and department stores, suited to fashion apparel, accessories and jewellery brands presenting new collections to UK and international retail buyers.
Area
Exhibitors
Visitors
7-10 February 2027; 09:00-18:00 on 7-9 February and 09:00-16:00 on 10 February.
The NEC is beside Birmingham International station, with direct access from the M42 and on-site parking.
Pure London at Spring Fair 2027 is a show for fashion retail buying, held in Birmingham, UK alongside Spring Fair, connecting apparel, accessories and jewellery brands with independent boutiques, department stores, online retailers and international buyers.
The show brings together hundreds of brands, from emerging designers to established names, and visitors can get early access to the new season's collections and new products to inform buying decisions; exhibits cover womenswear, fashion accessories and jewellery. Talks and seminars cover topics including fashion trend forecasting, retail strategy and sustainability, with exchange organised between designers and retail professionals.
The show includes a dedicated Hosted/VIP buyer programme; the number of invited registered retailers and the total number of invited buyers grew 56% and 57% respectively over the previous edition, serving everyone from independent boutiques to major online platforms and department stores, suited to fashion apparel, accessories and jewellery brands presenting new collections to UK and international retail buyers.
Area
Exhibitors
Visitors
7-10 February 2027; 09:00-18:00 on 7-9 February and 09:00-16:00 on 10 February.
The NEC is beside Birmingham International station, with direct access from the M42 and on-site parking.
