
NADA Show 2027
An annual U.S. auto dealer show covering retail operations, fixed operations and dealership technology for auto dealers, dealership groups and technology buyers.
NADA Show 2027 (Automotive Dealers and Equipment Exhibition) is a professional exhibition for US automotive dealers and the automotive retail ecosystem, covering dealership operations, dealer management, fixed operations, marketing and digital transformation, and providing dealers with products, services and technology solutions.
The education programme offers several formats: Workshops led by NADA experts and industry figures provide actionable business strategies; Super Sessions focus on hot topics shaping automotive retail; Exchange Sessions use small-group discussion so dealers and managers can learn from one another; the Spotlight Series invites industry innovators and leaders to share trends and challenges; and the Dealer Learning Lab and Product Discovery Stages offer short talks and live demonstrations on the show floor.
NADA Expo showcases products and technologies in artificial intelligence, fixed operations, digital retail, customer experience, sales, service and finance; exhibiting companies can meet dealers face to face, while visitors can compare products, watch demonstrations and learn about solutions on site.
The previous NADA Expo brought together around 600 exhibiting companies, with exhibition areas covering business fundamentals and innovation, marketing and digital, human capital, fixed operations, and leadership and variable operations.
Area
Exhibitors
Visitors
Join us Wednesday-Saturday, February 17-20, at the Orange County Convention Center, West Concourse, 9800 International Dr, Orlando, FL 32819. Education & Events are Wednesday-Saturday; NADA Expo is open Thursday-Saturday.
There's something for everyone who owns, operates and works within the franchised new-car dealerships industry. This show is not open to the general public.
Registration rates for the full four-day Show are listed on the attendee registration page. Just so you know, day passes are not offered.
Attendees are encouraged to register and secure housing via the attendee registration page. Registration may alternatively be made via mail. Onsite registration will be available during the Show, however we strongly recommend attendees register online to save time and money.
Yes! However, NADA members receive a discounted rate.
We accept all major forms of credit cards (Visa, MasterCard, American Express or Discover) for online and onsite registration.
Guest passes must be purchased in connection with a full-attendee registration. You may register them while registering yourself via the attendee registration page. Guest registration includes all benefits of a full four-day registration, with access to NADA Expo, all NADA Main Stage Sessions and the education program, plus the Welcome Reception (ticket may be required). Guests are permitted for Dealers/Managers/International registration types only. Guests of Allied Industry must register in the Allied Industry category.
NADA does not offer a student rate.
Children are welcome in select areas of the NADA Show. Welcome Reception: Children are welcome to attend but must have a purchased Welcome Reception ticket; children ages 3 and under may attend free of charge. Main Stage: Children are permitted to attend. Expo Hall: Children under the age of 18 are welcome but must be accompanied and supervised by an adult at all times; Children's Expo registration is complimentary and must be completed onsite; all children, with the exception of infants in backpacks or slings, must be registered and wear a badge for admission to the Expo; children under 18 are not permitted on the Expo floor during move-in or move-out and strollers are not permitted in the Expo Hall. Education Sessions and Franchise Meetings: Children are not permitted.
Registration is in the Orange County Convention Center. Satellite registration will be available at select hotels. Main Registration, Orange County Convention Center, West Concourse: Wed., Feb. 17: 8am-6pm; Thurs., Feb. 18: 7:30am-5pm; Fri., Feb. 19: 7:30am-5pm; Sat., Feb. 20: 8am-2pm.

NADA Show 2027
An annual U.S. auto dealer show covering retail operations, fixed operations and dealership technology for auto dealers, dealership groups and technology buyers.
NADA Show 2027 (Automotive Dealers and Equipment Exhibition) is a professional exhibition for US automotive dealers and the automotive retail ecosystem, covering dealership operations, dealer management, fixed operations, marketing and digital transformation, and providing dealers with products, services and technology solutions.
The education programme offers several formats: Workshops led by NADA experts and industry figures provide actionable business strategies; Super Sessions focus on hot topics shaping automotive retail; Exchange Sessions use small-group discussion so dealers and managers can learn from one another; the Spotlight Series invites industry innovators and leaders to share trends and challenges; and the Dealer Learning Lab and Product Discovery Stages offer short talks and live demonstrations on the show floor.
NADA Expo showcases products and technologies in artificial intelligence, fixed operations, digital retail, customer experience, sales, service and finance; exhibiting companies can meet dealers face to face, while visitors can compare products, watch demonstrations and learn about solutions on site.
The previous NADA Expo brought together around 600 exhibiting companies, with exhibition areas covering business fundamentals and innovation, marketing and digital, human capital, fixed operations, and leadership and variable operations.
Area
Exhibitors
Visitors
Join us Wednesday-Saturday, February 17-20, at the Orange County Convention Center, West Concourse, 9800 International Dr, Orlando, FL 32819. Education & Events are Wednesday-Saturday; NADA Expo is open Thursday-Saturday.
There's something for everyone who owns, operates and works within the franchised new-car dealerships industry. This show is not open to the general public.
Registration rates for the full four-day Show are listed on the attendee registration page. Just so you know, day passes are not offered.
Attendees are encouraged to register and secure housing via the attendee registration page. Registration may alternatively be made via mail. Onsite registration will be available during the Show, however we strongly recommend attendees register online to save time and money.
Yes! However, NADA members receive a discounted rate.
We accept all major forms of credit cards (Visa, MasterCard, American Express or Discover) for online and onsite registration.
Guest passes must be purchased in connection with a full-attendee registration. You may register them while registering yourself via the attendee registration page. Guest registration includes all benefits of a full four-day registration, with access to NADA Expo, all NADA Main Stage Sessions and the education program, plus the Welcome Reception (ticket may be required). Guests are permitted for Dealers/Managers/International registration types only. Guests of Allied Industry must register in the Allied Industry category.
NADA does not offer a student rate.
Children are welcome in select areas of the NADA Show. Welcome Reception: Children are welcome to attend but must have a purchased Welcome Reception ticket; children ages 3 and under may attend free of charge. Main Stage: Children are permitted to attend. Expo Hall: Children under the age of 18 are welcome but must be accompanied and supervised by an adult at all times; Children's Expo registration is complimentary and must be completed onsite; all children, with the exception of infants in backpacks or slings, must be registered and wear a badge for admission to the Expo; children under 18 are not permitted on the Expo floor during move-in or move-out and strollers are not permitted in the Expo Hall. Education Sessions and Franchise Meetings: Children are not permitted.
Registration is in the Orange County Convention Center. Satellite registration will be available at select hotels. Main Registration, Orange County Convention Center, West Concourse: Wed., Feb. 17: 8am-6pm; Thurs., Feb. 18: 7:30am-5pm; Fri., Feb. 19: 7:30am-5pm; Sat., Feb. 20: 8am-2pm.