
FIRAUTO & S2R Alicante November 2026
Edition56 A regional auto and motorcycle fair covering new cars, used vehicles and related accessories for local buyers, dealers and retail channels.
FIRAUTO & S2R is a combined automobile and motorcycle show held in Alicante, Spain, comprising the 56th FIRAUTO new and used car show and the 24th SOBRE2RUEDAS motorcycle show.
The show takes place in two halls of IFA-Fira Alacant, bringing together a wide range of vehicles and brands covering new cars, used cars, pre-registered zero-kilometre cars and motorcycle accessories, making it easy for consumers to compare models and find a car or motorcycle that fits their needs in one place.
On site the main market brands present their new products along with used cars, second-hand and zero-kilometre vehicles and motorcycle accessories. Visitors can view vehicles up close, compare prices and learn about new products and solutions in cars and motorcycles.
Aimed at local consumers and the retail and dealership channels, the show provides a focused setting for viewing, price comparison and purchasing decisions, and suits dealers, car dealership channels and end buyers meeting on site.
Area
Exhibitors
Visitors
Some fairs are aimed at the general public and others are of a professional nature; the technical file of each event states the nature of that event.
Small dogs weighing no more than 5 kg are allowed, provided they are carried in a crate, bag or similar container. They may never be held in arms or walk on the venue floor. This policy applies to all fairs organised by IFA-FIRA ALACANT, except Alicante Gastronómica, Expomascotas, Caravaning and Futurmoda, which follow their own pet access policy.
You can contact us by phone on 966 657 600 or by email at info@firalcant.com.
On the N-340 Alicante-Elche road, km 731, between Torrellano (Elche) and Alicante, next to the airport. The GPS coordinates are 38º 17’ 16’’ N and 0º 34’ 30’’.
Bus lines 251 a and 251 b stop at the fairground during the fairs; you can check the timetable in the downloads section of each of our events.
At all fairs open to the general public, tickets can be bought both on this website and at the on-site box office during the fair. Tickets can be shown at the entrance printed out or on a mobile phone, and each ticket is valid for one person and one day.
Yes, for fairs organised by IFA-FIRA ALACANT, although it varies from fair to fair. Check each fair's page to find out the discount and what must be presented to obtain it.
At trade fairs, yes, as long as they hold the proper accreditation. At fairs aimed at the general public there is no free admission.
Parking costs 4 euros for the whole day; entering and leaving in less than 15 minutes is not charged.
The venue has several catering services such as a café and a restaurant. However, the policy on bringing in food varies depending on the fair.

FIRAUTO & S2R Alicante November 2026
Edition56 A regional auto and motorcycle fair covering new cars, used vehicles and related accessories for local buyers, dealers and retail channels.
FIRAUTO & S2R is a combined automobile and motorcycle show held in Alicante, Spain, comprising the 56th FIRAUTO new and used car show and the 24th SOBRE2RUEDAS motorcycle show.
The show takes place in two halls of IFA-Fira Alacant, bringing together a wide range of vehicles and brands covering new cars, used cars, pre-registered zero-kilometre cars and motorcycle accessories, making it easy for consumers to compare models and find a car or motorcycle that fits their needs in one place.
On site the main market brands present their new products along with used cars, second-hand and zero-kilometre vehicles and motorcycle accessories. Visitors can view vehicles up close, compare prices and learn about new products and solutions in cars and motorcycles.
Aimed at local consumers and the retail and dealership channels, the show provides a focused setting for viewing, price comparison and purchasing decisions, and suits dealers, car dealership channels and end buyers meeting on site.
Area
Exhibitors
Visitors
Some fairs are aimed at the general public and others are of a professional nature; the technical file of each event states the nature of that event.
Small dogs weighing no more than 5 kg are allowed, provided they are carried in a crate, bag or similar container. They may never be held in arms or walk on the venue floor. This policy applies to all fairs organised by IFA-FIRA ALACANT, except Alicante Gastronómica, Expomascotas, Caravaning and Futurmoda, which follow their own pet access policy.
You can contact us by phone on 966 657 600 or by email at info@firalcant.com.
On the N-340 Alicante-Elche road, km 731, between Torrellano (Elche) and Alicante, next to the airport. The GPS coordinates are 38º 17’ 16’’ N and 0º 34’ 30’’.
Bus lines 251 a and 251 b stop at the fairground during the fairs; you can check the timetable in the downloads section of each of our events.
At all fairs open to the general public, tickets can be bought both on this website and at the on-site box office during the fair. Tickets can be shown at the entrance printed out or on a mobile phone, and each ticket is valid for one person and one day.
Yes, for fairs organised by IFA-FIRA ALACANT, although it varies from fair to fair. Check each fair's page to find out the discount and what must be presented to obtain it.
At trade fairs, yes, as long as they hold the proper accreditation. At fairs aimed at the general public there is no free admission.
Parking costs 4 euros for the whole day; entering and leaving in less than 15 minutes is not charged.
The venue has several catering services such as a café and a restaurant. However, the policy on bringing in food varies depending on the fair.