Organized by MOKKA Expo Group LLC, the exhibition is held in Moscow every spring and autumn, serving as a strategic hub connecting global manufacturers with retail networks across Russia and the CIS countries.

The core value of the exhibition lies in its comprehensive coverage of the full range of non-food consumer goods. From kitchenware, tableware, home decorations and home textiles to cleaning supplies, personal care products, household appliances, gardening supplies and festive gifts, the latest products and solutions can be found in nearly every sector related to "quality living".

The unique strength of HHEXPO is its precise positioning for B2B buyers. The exhibition’s buyer network covers more than 600 chain retailers across Russia and Eastern Europe, including major purchasing groups such as Mega, Metro, Auchan, Ozon, X5 Group, Magnit, GUM Department Store, and Lenta. According to the organizer, over 80% of professional visitors intend to sign bulk supply contracts with exhibitors, and 76% of exhibitors are satisfied with the exhibition results and plan to participate again.

The exhibition is officially supported by the Chamber of Commerce and Industry of the Russian Federation, the Ministry of Industry and Trade of the Russian Federation, and the Russian Union of Industrialists and Entrepreneurs. It has been recognized by the German Trade Fair Association (AUMA) as "the most practically significant household goods trade fair in Russia". As a UFI-certified international exhibition, HHEXPO is not only a strategic gateway to the Russian market but also a core platform linking retail networks in Eastern Europe and Central Asia.