
2026 North Coast Wine Industry Expo
Edition14 North Coast Wine Industry Expo is a trade event for food, beverage, hospitality and supply-chain buyers, covering product showcases, sourcing and industry networking.
The North Coast Wine Industry Expo (WIN Expo) is a trade show and conference for the wine industry serving the North Coast wine regions of Napa, Sonoma, Mendocino and Lake. This 14th edition combines an exhibition with an education conference, focusing on how the wine industry responds to shifts in consumer behaviour, market conditions, vineyard economics and business models.
The exhibition brings together more than 250 exhibiting companies presenting new technologies, equipment and solutions in wine production, viticulture, sales, marketing, management and related services, using more than 315 standard booths across two halls plus an outdoor area, making it easy for wineries, growers and suppliers to compare and source in one place.
The conference has four themes — winemaking and production, sales and marketing, strategy and leadership, and vineyard and grower — with experts and suppliers sharing innovative practices to help wine businesses build connections, find new ideas and identify actionable solutions.
The show attracts more than 2,000 wine industry professionals each year, with visitors from North Coast regions and beyond, and suits wineries, growers, suppliers and industry service providers for centralised sourcing, education and business cooperation.
Area
Exhibitors
Visitors
Sonoma County Fairgrounds, 1350 Bennett Valley Road, Santa Rosa, CA 95404, Thursday, December 3, 2026, 9:00am – 4:00pm (Pacific Time).
Conference Registration typically opens Mid-August. If you sign up for email updates, you will be notified when registration opens, as well as other deadline reminders.
Full Conference Passes (in-person) are typically $229 with discounts offered via an Early Bird registration period and other Promotional Code discounts. Expo Floor Passes (Trade Show Floor Only) are typically $30 each with discounts offered via an Early Bird registration period, or for free using any Exhibiting Company Promotional Discount Codes.
There are no plans for virtual options at this time.
Yes.
This kind of Exhibitor information can be found in the Official Exhibitor Kit.

2026 North Coast Wine Industry Expo
Edition14 North Coast Wine Industry Expo is a trade event for food, beverage, hospitality and supply-chain buyers, covering product showcases, sourcing and industry networking.
The North Coast Wine Industry Expo (WIN Expo) is a trade show and conference for the wine industry serving the North Coast wine regions of Napa, Sonoma, Mendocino and Lake. This 14th edition combines an exhibition with an education conference, focusing on how the wine industry responds to shifts in consumer behaviour, market conditions, vineyard economics and business models.
The exhibition brings together more than 250 exhibiting companies presenting new technologies, equipment and solutions in wine production, viticulture, sales, marketing, management and related services, using more than 315 standard booths across two halls plus an outdoor area, making it easy for wineries, growers and suppliers to compare and source in one place.
The conference has four themes — winemaking and production, sales and marketing, strategy and leadership, and vineyard and grower — with experts and suppliers sharing innovative practices to help wine businesses build connections, find new ideas and identify actionable solutions.
The show attracts more than 2,000 wine industry professionals each year, with visitors from North Coast regions and beyond, and suits wineries, growers, suppliers and industry service providers for centralised sourcing, education and business cooperation.
Area
Exhibitors
Visitors
Sonoma County Fairgrounds, 1350 Bennett Valley Road, Santa Rosa, CA 95404, Thursday, December 3, 2026, 9:00am – 4:00pm (Pacific Time).
Conference Registration typically opens Mid-August. If you sign up for email updates, you will be notified when registration opens, as well as other deadline reminders.
Full Conference Passes (in-person) are typically $229 with discounts offered via an Early Bird registration period and other Promotional Code discounts. Expo Floor Passes (Trade Show Floor Only) are typically $30 each with discounts offered via an Early Bird registration period, or for free using any Exhibiting Company Promotional Discount Codes.
There are no plans for virtual options at this time.
Yes.
This kind of Exhibitor information can be found in the Official Exhibitor Kit.