Surf Expo is the world‘s largest and longest-running B2B trade show for the watersports and coastal outdoor lifestyle industry, held twice a year in January and September in Orlando, Florida.

The show covers surf, swimwear, resort wear, coastal gifts & souvenirs, outdoor lifestyle, footwear, and watersports hardgoods. Over 80% of buyers place orders on site. Concurrent events include fashion shows, the Florida Shape Off surfboard contest, industry parties, and learning labs.

As the industry’s heartbeat for 50 years, Surf Expo provides a core platform for brands and retailers to launch products, build connections, and discover trends. The September 2025 edition brought together over 650 brands from 66 countries.