LOOK 2026 is a professional beauty industry trade fair held at IFEMA MADRID in Spain, covering beauty, hairdressing, barbering, nails, make-up and integral aesthetics for the Southern European market.

The event brings together emerging brands, international firms and industry professionals through product showcases, launches, trend presentations and specialist activities, spanning skincare, body care, beauty equipment, hair tools, salon furniture, professional make-up and nail products.

The 2025 edition welcomed more than 250 participating brands and nearly 40,000 professional visitors from 58 countries, while the 2024 edition gathered 500 brands and 41,000 professionals, underscoring its role in Spain's professional beauty market.