Viscom Italia 2026 will take place on 28 and 29 October 2026 at Allianz MiCo Convention Center in Milan, Italy. It is a trade event focused on visual communication, advertising signage, graphic output, display solutions, and creative applications.

Viscom Italia is positioned as a fair in Europe that brings together the visual communication market. Its scope spans large format digital printing, signage, screen printing, embroidery, engraving, laser technologies, visual merchandising, digital signage, and LED walls, serving professionals across printing, decoration, installation, retail display, brand communication, and creative design.

The 2026 edition highlights feature areas such as DIVA, Elementaria, WonderPlace, and Viscom Talks, combining inspiration, applied creativity, materials innovation, sustainability, and business networking for exhibitors, agencies, designers, and professional visitors.

P.O.P.Display designShop fitting

An international competition-led feature area focused on P.O.P., display design, shop fitting, and sustainability-led solutions for brands, display producers, and creative agencies.

Raw materialsGenerative AIDisplay furniture

A feature area centered on hi-design prototypes, materials innovation, and exhibition or display furnishing concepts, with a strong focus on text-to-image design and AI-assisted creative workflows.

RetailHotel & HospitalityCustomization Lab

An experiential feature built around Retail, Hotel & Hospitality, and the Customization Lab to show how design, technology, and creativity can transform spaces into communication tools.

Artificial intelligenceDigital printingSustainability

The conference and content stage for sessions on artificial intelligence, digital printing, creative naming, temporary architecture, sustainability, and advertising regulations.

Overview

Introduction

- 2026年展会数据 -

180

Exhibitors (家)

9,254

Visitors (人)

40,000

Floor Area (m²)

Product Zones

Gallery

Organizer

RX Italy organizes and supports trade fair projects including Viscom Italia 2026. Its work covers exhibitor services, visitor engagement, industry coordination, and on-site operations, helping companies present products, meet partners, and develop business opportunities.

Official Agents

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The information contained herein is derived from publicly disclosed sources provided by the organizer. Independent verification is advised.