Promotiedagen is a broad B2B business promotion event for the North Netherlands, built around networking, knowledge exchange, regional collaboration, and commercial visibility. It brings together SMEs, entrepreneurs, institutions, and public-sector stakeholders looking to strengthen relationships, discover new partners, and grow business activity across the northern Dutch market.

The 2026 edition takes place on 3-4 November at Martiniplaza in Groningen and is positioned as the 39th edition of the event. Official event pages highlight 450+ participating companies, 15,000+ visitors, 12,000 square metres of networking space, more than 20 themed business squares, and 80+ programme sessions spanning knowledge, IT, industry, and regional enterprise topics.

Knowledge institutionsDigitalisationTalent

Kennisplein is a meeting zone connecting entrepreneurs with education providers, knowledge institutions, trainers, and coaches through stands, knowledge tables, a small stage, and coaching space focused on digitalisation, circularity, new energy, entrepreneurship, innovation, and leadership.

Port industryGreen transitionIndustrial networks

Haven- & Industrieplein focuses on collaboration across the North Netherlands industrial ecosystem as companies move toward a greener, more circular, and more digital economy, combining open networking space with workshops, knowledge tables, and themed sessions.

Artificial intelligenceDigital solutionsPractical use cases

The IT square brings together businesses, public-sector organisations, and technology decision-makers looking for digital and AI solutions, combining supplier visibility with demos, practical case studies, and a dedicated future-focused theatre for solution-led conversations.

Overview

Introduction

- 2026年展会数据 -

450

Exhibitors (家)

15,000

Visitors (人)

12,000

Floor Area (m²)

Product Zones

Gallery

Organizer

Promotiedagen voor het Bedrijfsleven Noord Nederland BV is the Groningen-based operating entity behind the event, handling organisation, exhibitor and visitor support, event enquiries, and on-site coordination for the Promotiedagen brand in the North Netherlands.

The information contained herein is derived from publicly disclosed sources provided by the organizer. Independent verification is advised.