China Toy Expo 2026 will take place from 21 to 23 October 2026 at the Shanghai New International Expo Center as a major trade fair for toys, trendy collectibles and related educational product categories.

The event covers art and collectible toys, educational toys and games, plush and dolls, smart-tech toys, model toys, board games, infant toys, electronic and remote-control toys, gifts and crafts, pet toys, and upstream services, bringing brand owners, manufacturers, distributors and buyers together on one sourcing platform.

The exhibition covers 230,000 square metres of space, bringing together 2,600+ exhibitors, 5,500+ brands and 110,000+ professional visitors, with featured pavilions for green toys, collectible models, AI smart-tech toys, cultural creative products, licensed new products, international brands and e-commerce-focused toy sourcing.

Renewable MaterialsBiodegradable MaterialsEco-friendly Toys

This pavilion focuses on toys made with renewable and biodegradable materials, highlighting sustainable design, non-toxic safety and eco-conscious educational play for buyers seeking greener product lines.

Assembly ModelsStatic ModelsCollectible Figures

This pavilion gathers precision assembly kits, highly detailed static models and articulated collectible figures across military, sci-fi, automotive and animation themes for enthusiasts and collector-oriented channels.

Interactive CompanionsCoding RobotsEarly-learning Assistants

This pavilion presents advanced tech toys, interactive smart companions, personalised early-learning assistants, coding robots and emotion-aware play products, showcasing AI-driven educational and interactive experiences.

Museum-inspired ProductsIntangible Heritage CraftsPopular IP

This pavilion features museum-inspired products, heritage craft ideas, city-symbol themes and popular IP derivatives including stationery, handmade items, art décor and design-led lifestyle gifts.

Licensed FiguresCo-branded CollectiblesArt Derivatives

This zone focuses on newly licensed products and IP derivatives across animation, entertainment, designer toys and cross-cultural collaborations for buyers targeting licensing partnerships and collectible retail.

LEGOMattelHasbro

This pavilion brings together international brands such as LEGO, Mattel, Hasbro, Bandai and Tomica, combining global new launches with flagship products and offering a clear view of worldwide quality and trend direction.

Livestream BestsellersPlatform RankingsMCN Agencies

This zone highlights e-commerce bestseller toys and platform-driven hit products, connecting manufacturers, MCN agencies and online channels to support livestream sales, product selection and digital growth.

Overview

Introduction

- 2025年展会数据 -

2,600

Exhibitors (家)

110,000

Visitors (人)

230,000

Floor Area (m²)

Product Zones

Gallery

Organizer

China Toy and Juvenile Products Association was founded in 1986 as the national non-profit trade association serving China’s toy and juvenile products industry, supporting standards, trade promotion, market intelligence and international cooperation while organising related exhibitions and business matching programs.

The information contained herein is derived from publicly disclosed sources provided by the organizer. Independent verification is advised.