wine2wine Vinitaly Business Forum Chicago 2025

wine2wine Vinitaly Business Forum Chicago 2025 is a wine business forum within the Vinitaly platform and the 12th edition of wine2wine, staged in Chicago for its first international edition.

Co-located with Vinitaly.USA, the forum focuses on brand positioning, distribution, pricing, wine tourism, hospitality, communications and trade trends for Italian wine in North America, connecting producers with global buyers, educators, communicators and hospitality channels.

The programme covers blind tasting masterclasses, wine tourism and hospitality, wine communication, wine economics and trade insights, and North American market focus sessions, combining B2B meetings, market analysis, professional training and tastings.

Blind TastingMasterclassesWine Scores

Focuses on wine evaluation and scoring through guided tasting sessions, helping participants understand scoring criteria, assessment logic and stylistic differences across wines.

Wine TourismWinery HospitalityTravel operator

Focuses on wine tourism, winery hospitality and food and beverage experiences, connecting producers with wine travel professionals from the United States, Canada and Mexico.

Wine CommunicationPodcastsSocial Media

Explores how wine brands communicate through digital publishing, podcasts, public relations and social media for producers building relationships with international audiences.

Trade InsightsMarket DataExport pricing strategies

Analyses economic data, trade trends and policy scenarios to support Italian wine producers in export, pricing and international marketing decisions.

North AmericaU.S. market distributionImport channel

Focuses on the United States, Canada and Mexico, using local expert exchange to explain distribution dynamics, consumption trends and commercial opportunities.

Overview

Introduction

wine2wine Vinitaly Business Forum Chicago 2025 is a wine business forum within the Vinitaly platform and the 12th edition of wine2wine, staged in Chicago for its first international edition.

Product Zones

Gallery

Organizer

The organizer supports trade fair projects including SaMoTer 2026 and Marmomac 2026. Its work covers exhibitor services, visitor engagement, industry coordination, and on-site operations, helping companies present products, meet partners, and develop business opportunities.

The information contained herein is derived from publicly disclosed sources provided by the organizer. Independent verification is advised.