
International Mediterranean Tourism Market 2027
Edition32 An Israeli travel trade show for travel brands, advisors and retail buyers.
IMTM, the International Mediterranean Tourism Market, is a B2B travel industry trade event held in Tel Aviv, Israel, and one of the key international tourism exhibitions in the Eastern Mediterranean, connecting global destinations and the Israeli travel market on one platform.
The event focuses on destination promotion, tourism service sourcing, business matchmaking and industry exchange, with more than 30 years of B2B tourism exhibition experience, bringing all parts of the tourism value chain together to meet, negotiate and build partnerships in one place.
Israel's outbound travel market is substantial: around 9 million outbound trips were made in 2023 and still more than 7 million in 2024, with travellers who travel frequently and are open to new destinations, offering direct access for promotion to this market.
The event brings together around 160 exhibiting companies from about 50 countries; its 2024 edition welcomed around 17,000 industry visitors. It suits destinations, hotels, airlines, travel services and channel companies looking to connect with Israeli and international tourism buyers.

International Mediterranean Tourism Market 2027
Edition32 An Israeli travel trade show for travel brands, advisors and retail buyers.
Area
Exhibitors
Visitors
IMTM, the International Mediterranean Tourism Market, is a B2B travel industry trade event held in Tel Aviv, Israel, and one of the key international tourism exhibitions in the Eastern Mediterranean, connecting global destinations and the Israeli travel market on one platform.
The event focuses on destination promotion, tourism service sourcing, business matchmaking and industry exchange, with more than 30 years of B2B tourism exhibition experience, bringing all parts of the tourism value chain together to meet, negotiate and build partnerships in one place.
Israel's outbound travel market is substantial: around 9 million outbound trips were made in 2023 and still more than 7 million in 2024, with travellers who travel frequently and are open to new destinations, offering direct access for promotion to this market.
The event brings together around 160 exhibiting companies from about 50 countries; its 2024 edition welcomed around 17,000 industry visitors. It suits destinations, hotels, airlines, travel services and channel companies looking to connect with Israeli and international tourism buyers.
Area
Exhibitors
Visitors