2027 Michigan International Auto Show

Michigan International Auto Show is an auto exhibition for public car buying, brand showcasing and dealer lead generation, held in Grand Rapids, Michigan and organised by the Grand Rapids New Car Dealers Association, giving visitors a setting to see, compare and experience new models up close.

The show displays new and production vehicles, electric vehicles and automotive technology, performance and luxury cars, classic and vintage cars, and automotive parts and services; features include an electric vehicle display, performance and luxury car zones, a kids' driving experience, aftermarket customisation displays and student vehicle showcases, bringing automotive innovation, performance and design together.

Visitors are mainly members of the public planning to buy a car or interested in automotive products, while exhibitors include car brands and dealers; the show offers exhibiting services such as stand space, programme advertising, online programme showcases and sponsorship, helping brands and dealers present products to car buyers and generate leads.