CHINA SPORT SHOW 2027

CHINA SPORT SHOW 2027 was founded in 1993 and is hosted by the China Sporting Goods Federation, CSSF (Beijing) Sports Industry Development Co., Ltd. and CSSF (Hainan) Sports Technology Industry Development Co., Ltd., and organised by CSSF (Hainan) Sports Technology Industry Development Co., Ltd. It is a comprehensive exhibition for the sporting goods industry.

The show brings together industry trend content in sporting goods, sports marketing resources, sports culture and technology, covering categories such as fitness equipment, sports venue facilities, sportswear and footwear and ball games, outdoor and water sports, and sports consumption and services. Exhibition areas include sports smart and wearable equipment, Asia-Pacific sports infrastructure and equipment, Asia-Pacific fitness and healthy living, and sports protective gear.

The 2027 44th edition will advance the professional and international upgrading of its content, pay greater attention to the trade needs of exhibitors and professional visitors and buyers at home and abroad, create scenario-based display formats around the characteristics of products and services, and align zone planning and category division more closely with the market.

The 2026 edition brought together 2,020 exhibitors and attracted around 170,000 visitors across 200,000 square metres of exhibition space, with visitors from 110 countries and regions, providing trade matchmaking and technical exchange opportunities for sporting goods manufacturers, brands and channel operators.