
LUGA is a signature spring fair in Central Switzerland, combining shopping, leisure, family activities, and regional presentation in one annual event.
Held at Messe Luzern over ten days, the 2026 edition brings together around 450 regional and national exhibitors across home and garden, health and enjoyment, food, leisure, agriculture, and a wide range of lifestyle-oriented products and services.
Beyond conventional exhibiting, LUGA also brings together a Start-up Zone, themed special shows, family attractions, agricultural experiences, and evening social spaces, giving the fair a broad consumer and community character.

Messe Luzern AG is the Lucerne-based trade fair organizer and event partner operating Messe Luzern. It manages a portfolio of fairs and conferences and is named on the Zagg pages as the organizing and contact entity for the event.








Messe Luzern AG is the Lucerne-based trade fair organizer and event partner operating Messe Luzern. It manages a portfolio of fairs and conferences and is named on the Zagg pages as the organizing and contact entity for the event.