PSI is a major European trade show for the promotional products industry, bringing together manufacturers, distributors, agencies and branding professionals to showcase new products, sustainable solutions and creative applications across promotional items, incentives and merchandising.

Beyond product discovery, the show combines specialist education, industry dialogue and high-value networking for sourcing, partnership building and market development. The 2027 edition takes place from 12 to 14 January at Exhibition Centre Cologne in Germany.