
EuroHorse 2027
Dedicated to equestrian products, riding equipment, and country lifestyle, where exhibitors meet Swedish and Nordic equestrian retail and venue channels.
Area
Exhibitors
Visitors
Yes, you can. We recommend buying your ticket online before the fair, which gives you a better price.
You can use Entrance 2 (facing Liseberg), Entrance 5 (at Korsvägen), or enter via Scandinavium if you hold a ticket to the competitions.
There is no general bag ban. However, the Gothenburg Horse Show inside Scandinavium does not allow bags larger than 40 × 40 × 20 cm; bags exceeding those dimensions may not be brought into Scandinavium.
You are welcome to bring a stroller to the fair. Different rules apply at the Gothenburg Horse Show.
Bags and carriers with goods bought inside the fair may be taken in and out of Scandinavium through the passage between the arena and the fair area. Note that if you leave the arena through any of its other entrances, bags or purchased goods larger than 40 × 40 × 20 cm cannot be taken back into Scandinavium.
No. All children under 7 years of age enter free of charge.
Yes, of course.
For ticket questions, contact ticket support by phone on 031-708 80 99, available on weekdays from 09:00 to 12:00.
If you have a ticket to the Gothenburg Horse Show, entry to EuroHorse is included on the same day.
EuroHorse attracts horse enthusiasts from all over Sweden, as well as from other parts of Europe and the world. Sweden has a horse population of roughly 360,000, the horses are in approximately 75,000 locations. The typical visitor has a strong interest in equestrian activities, with multiple family members involved in riding, and is a member of an equestrian club. 68% of our visitors own a horse. This is a strong target group, with a very high percentage planning their purchases ahead of their visit to EuroHorse. Nearly half of the fair’s visitors also own a dog. There is a great interest in both dog-related products and services.

EuroHorse 2027
Dedicated to equestrian products, riding equipment, and country lifestyle, where exhibitors meet Swedish and Nordic equestrian retail and venue channels.
Area
Exhibitors
Visitors
Yes, you can. We recommend buying your ticket online before the fair, which gives you a better price.
You can use Entrance 2 (facing Liseberg), Entrance 5 (at Korsvägen), or enter via Scandinavium if you hold a ticket to the competitions.
There is no general bag ban. However, the Gothenburg Horse Show inside Scandinavium does not allow bags larger than 40 × 40 × 20 cm; bags exceeding those dimensions may not be brought into Scandinavium.
You are welcome to bring a stroller to the fair. Different rules apply at the Gothenburg Horse Show.
Bags and carriers with goods bought inside the fair may be taken in and out of Scandinavium through the passage between the arena and the fair area. Note that if you leave the arena through any of its other entrances, bags or purchased goods larger than 40 × 40 × 20 cm cannot be taken back into Scandinavium.
No. All children under 7 years of age enter free of charge.
Yes, of course.
For ticket questions, contact ticket support by phone on 031-708 80 99, available on weekdays from 09:00 to 12:00.
If you have a ticket to the Gothenburg Horse Show, entry to EuroHorse is included on the same day.
EuroHorse attracts horse enthusiasts from all over Sweden, as well as from other parts of Europe and the world. Sweden has a horse population of roughly 360,000, the horses are in approximately 75,000 locations. The typical visitor has a strong interest in equestrian activities, with multiple family members involved in riding, and is a member of an equestrian club. 68% of our visitors own a horse. This is a strong target group, with a very high percentage planning their purchases ahead of their visit to EuroHorse. Nearly half of the fair’s visitors also own a dog. There is a great interest in both dog-related products and services.
