Festive Good Food Show is a festive food consumer event held at NEC Birmingham, covering food and drink, Christmas gifting, kitchenware, live cookery demonstrations and interactive tasting experiences.

The show serves consumers interested in cooking and festive shopping while giving food, drink, kitchenware and independent artisan brands a platform for face-to-face sampling, selling and brand engagement. The 2026 edition is positioned around 350+ producers and 45,000+ festive food lovers.