DEMA Show 2026

DEMA Show is an annual trade exhibition for the scuba diving, ocean water sports and adventure dive travel industry, held in New Orleans, USA, owned and produced by the Diving Equipment & Marketing Association (DEMA). The show runs as a professional trade show, open only to qualified diving industry professionals and not to the general public.

The show gathers participants from across the value chain including manufacturers, retailers, training and certification agencies, liveaboard operators, tourism promotion bodies, dive resort marketers and media, providing a concentrated setting to source dive equipment, grow retail business and build dive travel partnerships. Exhibits and display directions include regulators, buoyancy compensators (BCDs), dive computers, underwater cameras and safety systems, presenting dive equipment, dive technology and product innovation, where visitors can compare products and speak directly with supply companies.

The show features more than 250 seminars, workshops and conferences covering retail strategy, marketing, operations management, dive training and industry trends, with tours for first-time exhibitors, exhibitor seminars and programming for instructor groups, helping professionals at different stages gain actionable experience.

The show has connected the global diving industry for 50 years, and this edition gathers more than 500 exhibiting companies and more than 7,000 participants from over 60 countries.