Hi Innovation Week is a boutique trade and industry engagement platform focused on the maternity, baby, and family consumer ecosystem. The event brings together innovative products, brand growth opportunities, new-channel matchmaking, and content-driven activities under one unified format at Hangzhou International Expo Center.

The project is structured around three connected parts: Hi Innovation Exhibition, Hi Innovation Conference, and Hi Awards. The exhibition section covers maternal and baby products, strollers and car seats, furniture, nutrition and snack products, baby and kids apparel and accessories, as well as supply-chain and factory-brand resources. The conference programme adds thematic sessions, while Hi Awards recognises innovation across products, platforms, and channels.

As a market-facing event, it is positioned for brands, distributors, retailers, agents, platforms, and related service providers seeking sourcing opportunities, channel cooperation, trend discovery, and business networking in the broader maternity and baby sector.