NY NOW is a major wholesale sourcing market for gifts, lifestyle and home products in New York, bringing together global brands, designers and professional buyers for product discovery, business development and industry networking. The event positions itself as a market that combines scale with accessibility, helping participants efficiently connect with the right people across a broad range of styles, price points and product categories.

The Summer Market 2026 will take place from 2-4 August 2026 at the Javits Center in New York City. Its core sections include Gift & Lifestyle, Jewelry & Accessories, and Home, while attracting buyers from department stores, boutique retailers, e-commerce businesses, museums and buying associations.

NY NOW also extends beyond the physical market through its connection with Bulletin, creating a hybrid wholesale experience that links in-person sourcing with year-round online discovery. Combined with panels, workshops and market programming, the event offers strong value for both brand exposure and buyer insight.