InterCHARM Korea is the country's premier B2B beauty and cosmetics trade exhibition, held annually at COEX in Seoul. The 2026 edition takes place July 1–3, featuring over 730 exhibitors from 50+ countries and 800 booths. The show offers a complete "360° Beauty Journey" from personal care ingredients to finished products, covering skincare, makeup, hair care, body care, packaging, OEM/ODM services, and beauty devices. The event attracts more than 5,800 international buyers annually, with a cumulative buyer base of 69,000+. As a key business platform, InterCHARM Korea provides unparalleled networking opportunities, connecting global suppliers with qualified buyers from across the world. The exhibition is organized by Seoul Messe and Reed K. Fairs Ltd., with support from Korea's Ministry of Health and Welfare and KOTRA.