Franchise Guangzhou 2027

Franchise Guangzhou 2027 is a professional exhibition focused on brand franchising, investment matchmaking and chain operations cooperation, held in Area D of the Canton Fair Complex in Guangzhou and organised by the Guangdong Chain Operations Association and Shanghai UBM Sinoexpo International Exhibition, with the All-China Bakery Association as co-organiser. Themed 'Chain Ecosystem, Win Together in One Stop', it draws on the location and consumer market strengths of the Guangdong-Hong Kong-Macao Greater Bay Area to build an investment and franchise platform across business formats.

The show brings together chain brand resources across more than 50 sub-sectors in food and beverage, retail, lifestyle services, leisure and entertainment, and store-opening support. These span full-service dining, Chinese fast food, coffee, tea drinks, cuisine, specialty snacks, barbecue, hot pot, light meals and bakery; unmanned retail, community fresh produce, convenience stores, supermarkets, beauty and personal care, digital and home appliances, and cultural and creative crafts; domestic services, health management, beauty, pet services, education and training, and convenience services; and ingredients, packaging, equipment, decoration and fit-out, site selection services, digital systems and marketing services.

Around franchise compliance, a dedicated zone selects brands that have completed commercial franchise filing, linking government, associations, brands and investors to offer policy interpretation, compliance services and franchise conversion. A private-label zone covers categories such as food, beverages, personal care and household goods, with targeted invitations to buyers from large supermarkets, convenience stores and regional chains, connecting supply chain resources across goods, channels and space.

A franchise convention runs alongside, inviting chain brand representatives and industry experts to share experience on retail trends, compliant operations, brand management, cross-sector integration and channel and supply chain optimisation. Rooted in the South China market for eight years, the show will gather more than 500 chain brands from across the country, providing settings for franchise talks, project display and partnership matchmaking between brands and investors.