Overview

Tokyo Game Show 2025 (TGS 2025) was held in September 2025 at Makuhari Messe in Chiba, Japan. Established in 1996, TGS is Asia’s largest and most commercially significant gaming industry exhibition, and a key gateway for companies targeting the Japanese and East Asian markets. It serves as a major launch platform for new titles and strategic announcements in the region.

The show operates under a dual structure of Business Days and Public Days. The first two days are reserved for industry professionals, focusing on publishing negotiations, distribution partnerships, IP collaborations, and cross-border business development. The latter two days open to the public, creating large-scale opportunities for product demos, brand exposure, and direct player engagement.

The main highlights of TGS 2025 include:

A strong international presence, with a growing proportion of overseas exhibitors, making it one of the few Asian game shows combining global brands with deep access to the Japanese market;
A balanced commercial and consumer model, enabling both high-level business matchmaking and real-time market validation through live gameplay experiences;
Comprehensive industry coverage, spanning console, PC, and mobile games, esports, VR/AR, development tools, and related technologies.

For exhibitors, TGS provides clear strategic value: market entry into Japan, expansion of Asian publishing networks, enhanced brand visibility, and efficient business development within a highly concentrated industry environment.

1,136家

Exhibitors

263,103人

Visitors

160,096m²

Floor Area

AR GamesVR GamesMR GamesDevelopment Environments

This exhibition zone is dedicated to showcasing game software, hardware, and related services associated with AR (Augmented Reality), VR (Virtual Reality), and MR (Mixed Reality).

Eligible Exhibits:
AR/VR/MR-related hardware, software, development environments, and related services.

Esports GamesGaming PCsEsports Equipment

This exhibition zone is dedicated to showcasing game software, hardware, and related services associated with AR (Augmented Reality), VR (Virtual Reality), and MR (Mixed Reality).

Eligible Exhibits:
AR/VR/MR-related hardware, software, development environments, and related services.

Adaptive ControllersEye-Tracking DevicesVoice Control DevicesAccessible Platforms

This exhibition zone introduces software, tools, and services designed to ensure that everyone—regardless of age or disability—can enjoy the fun of gaming.

Eligible Exhibits:
Accessible gaming platforms; adaptive game controllers; eye-tracking and voice control devices; adaptive joysticks; inclusive video games; and related products and services.

Gaming MerchandiseMusic CDsGame BooksVideo Products

This exhibition zone features educational and research institutions dedicated to cultivating and supplying talent for the gaming industry.

Eligible Exhibits:
High schools, technical colleges, vocational schools, universities, graduate schools, research institutes, correspondence education providers, and related educational organizations.

Game EducationVocational TrainingResearch Institutions

This exhibition zone features educational and research institutions dedicated to cultivating and supplying talent for the gaming industry.

AI Development ToolsAI Content GenerationCharacter AINavigation AI

Mobile GamesSocial GamesGaming AccessoriesApp Development

This exhibition zone primarily showcases games designed for smart devices such as iOS and Android smartphones and tablets, as well as social games delivered via smart terminals or web-based platforms.

Eligible Exhibits:
Games for smart devices including smartphones and tablets; social games; mobile terminals; related products (accessories, peripheral devices, etc.); and solutions/services supporting mobile app development, distribution, and operations.