The Consumer Technology Association (CTA)® is North America's largest technology trade association, representing the U.S. consumer technology industry with a market size of nearly $500 billion and supporting more than 18 million American jobs .

Originally founded in 1924 as the Consumer Electronics Association (CEA), the organization rebranded to the Consumer Technology Association (CTA) in 2015 to better reflect the rapid evolution and expanding boundaries of the tech industry . This name change acknowledged the profound transformation in membership—expanding beyond traditional hardware manufacturers to include software, platform, and service-based companies such as BMW, Google, Uber, Netflix, and Pandora, touching nearly every aspect of consumers' lives .

Today, CTA represents more than 2,200 technology companies, of which 80% are small businesses and startups, while the remainder are among the world's best-known brands . The association provides its members with policy advocacy, market research, technical education, industry promotion, standards development, and business and strategic relationship building .

CTA is perhaps best known as the owner and producer of CES®—the world's most powerful tech event . CES serves as the proving ground for breakthrough technologies and global innovators, bringing together the entire tech ecosystem. Profits from CES are reinvested into CTA's industry services, creating a virtuous cycle that supports the industry's growth .

From a radio manufacturers association to the Consumer Electronics Association, and now the Consumer Technology Association, CTA has spent a century at the forefront of innovation—advocating for the industry, advancing technology, and helping innovators shape the future.