Messe Düsseldorf Asia Pte. Ltd. (MDA) was established in October 1995 as a wholly-owned subsidiary of Messe Düsseldorf GmbH, Germany – one of the world's leading trade fair organizers . Headquartered in Singapore, MDA specializes in organizing international professional exhibitions across Southeast Asia, covering Singapore, Thailand, Vietnam, Indonesia, and the Philippines .

For three decades, MDA has put efforts into the Southeast Asian market, combining deep local cultural understanding with international exhibition expertise to create flagship events across multiple industries . The company's core strength lies in the seamless integration of "German quality" with "local wisdom" – inheriting the professional legacy of its parent company's global top-tier events such as MEDICA and COMPAMED, while precisely addressing the unique demands of the Southeast Asian market .

As a member of SACEOS (Singapore Association of Convention and Exhibition Organizers and Suppliers) and several other industry associations, MDA remains committed to a client-centric service philosophy, dedicated to creating long-term business value for both exhibitors and professional visitors .