Grupo Eletrolar is one of Brazil's leading media groups and the organizer of Eletrolar Show, the leading B2B trade fair for consumer electronics and home appliances in Latin America . Leveraging its extensive resources across print, digital, and event media, the group is dedicated to connecting buyers and sellers, eliminating trade barriers, and fostering successful business partnerships .

The group owns the industry media outlet Portal Eletrolar.com, which provides ongoing coverage of consumer electronics, home appliances, mobile phones, and IT sectors, wielding significant influence in Brazil and Latin America. Since its founding in 2004, Grupo Eletrolar has successfully established Eletrolar Show as the largest and most influential B2B trade fair in the region, attracting thousands of exhibiting brands and tens of thousands of professional buyers annually