The 25th Kunming Beauty Industry Expo 2026

The Kunming Beauty Industry Expo is an industry exhibition for the southwest China beauty market, held in Kunming and now in its 25th edition. It serves brand display, channel development and product sourcing through brand showcases, professional buyer invitations, channel talks and industry exchange.

Themed "Technology renewal · Ethnic coexistence · Global connection", the exhibition covers the professional beauty line, daily chemical line, medical aesthetics, health and wellness, imported products, overseas medical services and supply-chain services. It connects beauty and hairdressing institutions, brands, distributors and supply-chain providers, supporting new product launches, sourcing matchmaking and regional market development.

In parallel, the exhibition plans medical aesthetics forums, hairdressing competitions and tattoo and pigment competitions, offering practitioners a central setting for technical exchange, trend insight and cooperation talks.

This edition attracts around 600 exhibiting companies and a display area of about 15,000 square metres. Aimed at beauty salons, channel partners and professional buyers in southwest China, it helps brands and supply-chain companies connect with regional market channels.