The 8th Shanghai International Personal Care Expo 2026

Shanghai International Personal Care Expo (PCE Yinghe Personal Care Expo) is a specialized trade fair for the personal care industry, continuously organized by Yinghe Exhibition. This is the 8th edition. Centered on trade value and industry growth, it brings together whole-chain resources from upstream ingredients to downstream consumer services, with exhibits covering oral care products, washing and care products, hygiene products and personal care appliances.

Rooted in the Yangtze River Delta industrial cluster and drawing on Shanghai's advantages as an international trade gateway and cross-border e-commerce hub, the expo brings together global sourcing strength and omnichannel buyer resources. Beyond on-site display, it provides year-round online business matchmaking, matching supply and demand through dedicated online channels and overcoming the time and geographic limits of an offline fair.

The previous Shanghai edition drew 15,264 visitors. Its audience includes personal care brands, chain stores, distributors and agents, as well as professional groups in centralized procurement, gifts, group buying, e-commerce and new retail channels, and associations and government bodies, giving exhibitors a platform to reach purchasing sources, deepen supply chain arrangements and expand channels.

Exhibits cover hygiene products such as cleaning wipes, menstrual and incontinence care and diapers; laundry detergents, fabric softeners and household cleaning products; disinfection and protective products; personal care appliances such as hair dryers, shavers and beauty devices; bath and hair care products; and oral care products such as toothbrushes, water flossers, toothpaste and mouthwash. Supporting content includes perfumes and fragrances, OEM/ODM contract manufacturing, packaging materials and ingredients, production equipment, and marketing and testing services.

Multiple forums run alongside the expo, organized around themes such as the oral care industry, washing and care products, product selection and omnichannel marketing, and packaging design. They cover practical topics including functional formulations, ingredient innovation, channel operations and brand growth, helping exhibitors connect with channel buyers.