China Cross-Border E-Commerce and New E-Commerce Expo (CBEC), as a professional cross-border e-commerce exchange platform, thoroughly implements the decisions and deployments of the Central Committee of the Communist Party of China and the State Council, actively promoting the high-quality development of new forms of digital trade represented by cross-border e-commerce. It serves as a high-end platform for communication and cooperation, providing brand promotion, trade negotiations, procurement matching, and resource sharing for cross-border e-commerce platforms, service providers, foreign trade enterprises, and buyers. By integrating export-oriented factories, brand merchants, e-commerce platforms, and related service providers, it facilitates the online transformation and upgrading of export trade, offering new channels and new pathways for small and medium-sized enterprises to expand into international markets.