
In-store Asia 2026 will take place from 21 to 23 May 2026 at Bombay Exhibition Centre in Mumbai as a trade fair focused on retail resources, store design, visual merchandising, and in-store marketing across the Indian subcontinent. The event connects retailers, brands, consultants, service providers, and manufacturers looking to improve physical retail environments and shopper experiences.
Its structure combines the expo, convention, VM&RD Retail Design Awards, and the VM Challenge, creating a platform that blends sourcing, trend discussions, design recognition, and professional networking. Exhibitor categories span POP display, retail fixtures, signage and graphics, retail design, retail technology, and food service equipment and refrigeration.
The 2025 edition recorded 5,000 sqm of exhibit area, 80 exhibitors, 150 delegates, 40 speakers, 5,721 visitors, and participation from 12 countries, underscoring the event's position in India's retail design and in-store marketing market.



EuroShop Trade Fairs / Messe Düsseldorf India organizes and supports trade fair projects including In-store Asia 2026. Its work covers exhibitor services, visitor engagement, industry coordination, and on-site operations, helping companies present products, meet partners, and develop business opportunities.





EuroShop Trade Fairs / Messe Düsseldorf India organizes and supports trade fair projects including In-store Asia 2026. Its work covers exhibitor services, visitor engagement, industry coordination, and on-site operations, helping companies present products, meet partners, and develop business opportunities.