A curated discovery zone for emerging and niche beauty brands, designed to connect start-ups and growing SMEs with buyers and partners across the MENA region.

Showcases technology-driven beauty innovations including AI, AR, DNA analysis, smart analyzers, virtual mirrors and connected beauty devices.

Brings together leading brands and rising trend-setters across cosmetics, skincare and halal beauty, forming one of the show's largest and most dynamic sectors.

Covers body care, sanitary products, homecare and hygiene essentials from major manufacturers, suppliers and specialized innovators.

Focuses on salon-driven products such as hair accessories, hot tools, brushes, manicure and pedicure items, wigs and other professional salon supplies.

Brings together packaging, labels, pumps and sprayers, secondary packaging, contract manufacturing and raw materials for beauty product development and delivery.

Highlights formulation and ingredient innovation for perfumery, covering fragrance compounds, raw materials, natural ingredients and halal-certified materials.

Showcases finished perfumes, scented candles and room fragrances from global and emerging brands for retailers, distributors and fragrance-focused buyers.

A dedicated zone within Beautyworld Dubai for premium beauty packaging, emphasizing design innovation, sustainability and craftsmanship.