
The Interior Lifestyle South America (Brazil) International Fashion Home Furnishings Exhibition, organized by Messe Frankfurt, is held concurrently with the 19th Eletrolar Show All Connected. The combined event has become a leading exhibition in Latin America, covering consumer electronics, home appliances, and household goods, providing a crucial platform for Chinese brands aiming to expand their business and explore new strategic opportunities in the South American market.
The Eletrolar Show All Connected is held annually and has been successfully held 18 times to date. The 2025 exhibition reached a new high in both exhibition area and number of exhibitors, with an exhibition area of over 60,000 square meters, providing exhibitors with a more dynamic brand display space. Nearly 1,500 exhibitors from South America, North America, Asia, and other countries and regions gathered to showcase innovative products and cutting-edge technologies in home appliances, consumer electronics, and household goods. The event has cumulatively exhibited over 5,000 brands and 12,000 products, attracting over 40,000 professional buyers from South America and Latin America to discuss cooperation.




Grupo Eletrolar is one of Brazil's leading media groups and the organizer of Eletrolar Show, the leading B2B trade fair for consumer electronics and home appliances in Latin America . Leveraging its extensive resources across print, digital, and event media, the group is dedicated to connecting buyers and sellers, eliminating trade barriers, and fostering successful business partnerships .
The group owns the industry media outlet Portal Eletrolar.com, which provides ongoing coverage of consumer electronics, home appliances, mobile phones, and IT sectors, wielding significant influence in Brazil and Latin America. Since its founding in 2004, Grupo Eletrolar has successfully established Eletrolar Show as the largest and most influential B2B trade fair in the region, attracting thousands of exhibiting brands and tens of thousands of professional buyers annually







Grupo Eletrolar is one of Brazil's leading media groups and the organizer of Eletrolar Show, the leading B2B trade fair for consumer electronics and home appliances in Latin America . Leveraging its extensive resources across print, digital, and event media, the group is dedicated to connecting buyers and sellers, eliminating trade barriers, and fostering successful business partnerships .
The group owns the industry media outlet Portal Eletrolar.com, which provides ongoing coverage of consumer electronics, home appliances, mobile phones, and IT sectors, wielding significant influence in Brazil and Latin America. Since its founding in 2004, Grupo Eletrolar has successfully established Eletrolar Show as the largest and most influential B2B trade fair in the region, attracting thousands of exhibiting brands and tens of thousands of professional buyers annually
