südback - Trade Fair for the Bakery and Confectionery Trades

südback is a professional trade fair for the bakery and confectionery trades, held in Stuttgart and designed to connect artisan baking, confectionery production, retail operation, equipment technology, ingredient supply, and specialist industry services.

The event is structured around six core themes covering raw materials, production and baking technology, shop fittings, merchandise, sales promotion, and services and management, creating a marketplace that combines craftsmanship with operational innovation.

The 2026 edition takes place from October 24 to October 27 at Messe Stuttgart. Current exhibitor materials present an exhibition area of around 65,000 gross square meters, while the official 2024 factsheet records 562 exhibitors, 34,781 visitors, and exhibitor participation from 23 countries.

Basic MaterialsBaking AgentsFrozen Bakery Products

Covers basic materials, baking agents, aromas and essences, semi-finished products, frozen bakery products, convenience products, ice cream basics, and organic products.

Baking EquipmentRefrigeration SystemsMeasuring and Weighing

Focuses on production and baking technology, baking ovens, refrigeration and freezer systems, coffee machines, ice-cream machines, kitchen technology, silo systems, cleaning machines, hygiene solutions, and measuring and weighing systems.

Shop FurnishingsMobile Sales UnitsCafe Fittings

Covers shop and sales furnishings, snack area concepts, mobile sales units, cafe fittings, lighting, tableware, porcelain, and table decoration.

ConfectioneryDrinksCoffee and Tea

Presents own brands, confectionery, long-life bakery products, drinks, dairy products, delicatessen items and specialties, coffee, tea, and other merchandise.

Packaging MaterialsPrice LabellingAdvertising Displays

Includes work clothes, price labelling systems, decoration and packing materials, gift and confectionery packaging, indoor and outdoor advertising, and promotional gift items.

Cash Register SystemsIndustry SoftwareManagement Consulting

Focuses on computer systems, cash register systems, industry software, marketing and management consulting, associations and organizations, and specialist literature.